John Lewis Ad. Is all publicity really good publicity?

I am laughing that it's supposed to be challenging and forward thinking, it looks to me like the usual trope about passive girls and 'active' boys.

Bit of an old fashioned way of advertising to imply that your child might be a total rat bag and destroy your house, but JL Insurance is at hand to get it all sorted for you - under certain terms and conditions of course!
Re the mother taking no notice - everyday occurence if you use public transport - mums being more interested in their social media rather than their screaming child!

I watched it. I thought it was awful.
And considering it was to promote home insurance, I’m sure if any child behaved like that in a home (whatever clothes they chose to wear whilst doing so) causing wilful damage, any claim would be refused. Quite rightly too. So I didn’t see the point. That child made a right mess. Tipping his sisters paints on the carpet! Pouring inflammatory glitter onto the hob. No insurance company would say ‘here’s a cheque’.

Well I never comment without watching.

I think its a bit of a misrepresentation to say his mum sits by passively without intervening!

It struck me as very odd too ??‍♀️

On your description ? I’d say weird and very negative.