John Lewis Ad. Is all publicity really good publicity?

Germanshepherdsmum

You are saying they actually canvassed opinions before putting that ludicrous (and totally misleading) ad out? It gets worse …

Yes.. It was in the summer, really unbelievable to see on TV.

Or perhaps if your Child was to do this in there Store they would just laugh and claim on their Insurance..?? I'm sure they would see it as "Life happening" if someone let their child dance around with gay abandon in the fine china and crystal ware section......the category of goods excluded from claims according to their t&cs.

You are saying they actually canvassed opinions before putting that ludicrous (and totally misleading) ad out? It gets worse …

JenniferEccles

I find it extraordinary that presumably, no one involved in the advert could foresee the problem with it.
I mean, John Lewis of all shops.

The whole theme was wilful damage, and as far as I am aware that’s never been covered by insurance.

How on earth did they get it so wrong?

But they did. I was one of the people sent this in a survey for my opinion.
I was obviously in the minority as I couldn't believe what I was seeing.
I was not particularly aware of the little boy in dressing up clothes but the willful vandalism! And the two females just watching him. If it was one of mine, well?
I was probably in the minority that thought this was a bonkers advert, really would Insurance companies pay up for this damage?
Or perhaps if your Child was to do this in there Store they would just laugh and claim on their Insurance..??

The advert with the little girl had charm and humour. This one lacks both and is just crass and annoying.

Awful ad encouraging the idea that parents who are too lazy to control their children are raising creative free spirits and not troublesome annoying brats who haven't been taught right from wrong.

I can imagine the parents of the boy being portrayed saying weakly "Jeremiah darling , do you really think you ought to be doing that".

They really have to put out a corker Xmas ad. But it will already have been done and probably by the same Agency! I have this vision of kids dressed as elves spraying graffiti messages of good cheer on house walls. Nightmare before Christmas.

Thing is, he wasn’t a three year old who has little ( or no ) concept of the damage they do. He must have been at least ten!

Ridiculous advert that will definitely damage their brand.

A stupid advert to say the least.
I just hope that no children will think that`s a fun thing to do.
Bye Bye JL

The whole theme was wilful damage, and as far as I am aware that’s never been covered by insurance. One problem was people querying this very point on JL's twitter account kept getting the reply that children's damage is considered accidental as they're just unaware so it would be covered, as long as you had their optional accidental damage add-on. Their underwriters knew full well that a trail of damage such as that depicted wouldn't be covered at all, but it took FCA intervention to take it down.

I bet this was the brainchild of a group of people who have never cleaned up in their lives, and see vandalism as funny.

I find it extraordinary that presumably, no one involved in the advert could foresee the problem with it.
I mean, John Lewis of all shops.

The whole theme was wilful damage, and as far as I am aware that’s never been covered by insurance.

How on earth did they get it so wrong?

Chatter of the wrong sort though.

John Lewis remains a positive in my life. So many individual clothes shops have closed that I’m driven to JL for jeans and jumpers. Ours is nicely laid out and they welcome my spaniel, as well as selling decent duvet covers (and wallpaper)
The ad is a great success as it’s created so much JL chatter

JL really got that wrong! Let's hope they bin that advertising agency and hope they haven't used them for the Christmas one... Could be expensive?

Baby elephants are sweet. Deliberately destructive children are not.

Well it won’t be shown any more
www.theguardian.com/business/2021/oct/27/john-lewis-pulls-controversial-advert-for-being-potentially-misleading

Yes the ad has been removed as it’s misleading. They wouldn’t pay out for deliberate damage.

Stop letting your grandchildren wreck the house folks as your insurance company isn’t going to pay up. Now there’s a surprise!

amp.theguardian.com/business/2021/oct/27/john-lewis-pulls-controversial-advert-for-being-potentially-misleading

I saw the advert in the break in Grantchester last night, for the first time.

If I hadn’t read about it on GN, I would have struggled to work out what it was all about.

The house looked like a trailer for a Kim and Aggie programme.

No it was not in the least funny, whereas the meerkats are. Well. IMHO anyway.

I read on another forum where a poster wrote that she works in insurance, and more people are starting to claim for things like this since watching the advert, of course it is not covered. I have a sence of humour, but that advert was not funny, it was just bad behaviour by that child acting for the advert.

I love that every day is a school day for me on GN josieanne!

baby meerkats are called pups.

What, stranger than a talking Russian meerkat, his adopted meerkat cubs (kittens?) and his faithful retainer that he lives with?