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Celebrity Endorsements

(111 Posts)
JeanneLeFol Sun 14-Nov-21 08:32:27

Is anyone out there actually influenced to buy anything due to celebrity endorsements?
Personally it has the opposite effect on me. I can’t stand a well known actress who is the face of Lancôme so I would never ever buy the perfume.
Flicking through the Style supplement of The Sunday Times ( or the Pseudsday Times as my late sister used to call it ) the reader is confronted by one sulking celebrity after another, toting an ugly handbag or dressed in a coat more suitable for Widow Twanky and the public are expected to be impressed.
How about you ? Do you buy fashion and accessories because your favourite actor/ celebrity endorses it ?

annodomini Mon 15-Nov-21 13:36:07

It took me some years to discover that the woman advertising Chanel no 5 was Nicole Kidman! Does Chanel no 5 really need advertising?

greenlady102 Mon 15-Nov-21 13:30:09

1 no
2 hell no
3 see 1 and 2

Visgir1 Mon 15-Nov-21 13:28:16

Agree I think the advertising agencies aim it at the wrong demographic.
I particularly like the Lady who whizzes around Tesco, with her "magic Club card" don't think she's a Celebrity?

Mollygo Mon 15-Nov-21 13:22:44

Scones

I've got to the stage where I barely know who the celebrities are so they are wasted on me anyway. I'm not even influenced by adverts whether they feature a celebrity or not.

??? often, when DD asks if I’ve seen someone in a film or advertising a product I have to Google them to see what they look like.

grandtanteJE65 Mon 15-Nov-21 13:05:27

I honestly don't care whether the person in the advert is someone I have heard of or a total stranger.

If the advert appeals to me, either because it is funny or pretty and I need the product advertised, I might well buy that particular product rather than a similar one, usually I just turn the page after glancing at an advert.

Gillycats Mon 15-Nov-21 13:04:05

Natalie Portman claims to be cruelty free yet she endorses Dior perfume. Dior tests on animals so how does that work?! They earn enough money so why do they do it.

HannahLoisLuke Mon 15-Nov-21 12:52:42

honeyrose

Calistemon, is the perfume ad you’re talking about the Natalie Portman endorsed one? She pouts and says “what would you do for love?” at the end of the ad. Beautifully photographed and choreographed, but oh so cringey! ?

Oh how I agree. In the ad she plays a very spoilt girl screaming and jumping off the end of the pier to get her own way. I think there’s a newer version out now, equally cringey.
She is a beautiful girl and this ad does her no favours.
I’d never buy the perfume, or any perfume actually. They all smell synthetic to me, even the really expensive ones.

Sarnia Mon 15-Nov-21 12:42:48

Not enticed by any of them. Millionaires like Ant & Dec telling the riff raff how to manage their money. off!

Lesley60 Mon 15-Nov-21 12:42:14

It has the opposite effect on me, I would never buy a celebratory endorsed perfume etc, and I also wonder how greedy must the likes of Ant and Dec be to do adverts and as if we believe Eamon Holmes and his wife feel much better after using revitive on their feet, I could go on it just puts me off why don’t they get out of work young actors who actually need the money instead of these greedy so called celebs.

Missiseff Mon 15-Nov-21 12:31:42

Pees me off big time that they get sent expensive freebies

Calistemon Mon 15-Nov-21 09:57:29

Lucca

Quite a lot of “grumpy old women” on here??.

It's what keeps us happy

???

Sago Mon 15-Nov-21 09:52:15

I cannot believe the so called celebrities that advertise gambling sites.

Witzend Mon 15-Nov-21 08:32:15

I particularly dislike ‘celebs’ advertising funeral plans and equity release schemes - both rife on afternoon TV. To me it’s distasteful to see presumably well off people being paid for promoting products targeted at people who by definition are presumed not to have much spare cash.

It’s not the same, since it’s cruises, but I switch Classic FM off in irritation every time I hear Julie Walters promoting Saga cruises in that oh so cosily enthusiastic voice - especially when she says ‘our’ restaurants - it’s surely pretty obvious who’s talking, and I don’t suppose she’s actually become a Saga employee - apart from doing the ad, of course.

I don’t know why it irritates me so much, except that I suppose it’s disappointment - I’d have imagined her to be above that sort of thing. Which is daft, I know.

As for perfume ads, especially around Christmas, they seem to get more ludicrous every year and TBH I tend to find them good for a laugh. Celebrity endorsement would never encourage me to buy anything - rather the reverse.

Alegrias1 Mon 15-Nov-21 08:21:49

I have yet to see a member of the RF on tv endorsing a product.

news.sky.com/video/peter-phillips-queens-eldest-grandchild-in-chinese-milk-ad-11913948

Alegrias1 Mon 15-Nov-21 08:14:07

We had a thread last week about the Queen's endorsement of Dubonnet.

She also endorses my local bakery, which does indeed make fabulous bread.

BigBertha1 Mon 15-Nov-21 07:42:32

I never know who these people are. I used to really enjoy the Support bday Times Style section but it is just as someone said sulky self absorbed actresses wearing ridiculous and often ugly clothes at mad prices.

Lucca Mon 15-Nov-21 07:17:58

Quite a lot of “grumpy old women” on here??.

M0nica Mon 15-Nov-21 07:09:58

I have yet to see a member of the RF on tv endorsing a product. A lot of well-off people, including celebrities, who have high profile get involved with charitable work and help raise money for the charity they are involved with. I have yet to hear that a charity sponsored anyone in any way to promote their cause.

paddyann54 Sun 14-Nov-21 23:50:49

This starts from the top,Royals have been endorsing things for decades or more,royal warrants on allsorts of stuff then there the royal "patronage" of charities.If I saw a charity that thought having a royals name on its notepaper would influence me I'd laugh .Yet people apparently think its the thing to do.So all these celebs are just following on from there

honeyrose Sun 14-Nov-21 19:43:44

Does anyone wonder whether Gloria Winkleman actually uses Head & Shoulders shampoo? Her hair is impossibly shiny. Mine doesn’t look like that after using Head & Shoulders. ?

highlanddreams Sun 14-Nov-21 19:07:06

GillT57

My hairdresser always laughs at the hair colour adverts, just totally unbelievable that someone with the income of Davina McCall pops into Superdrug and buys a £10 hair colour to do by herself at home. Yeah right. Some celebrities actively put me off buying the product; I don't wish to be thought of as the type of consumer who will be influenced by the endorsement of someone like Kerry Katona. Didn't set food into Iceland for years due to that

I always thought Davina looked like she was wearing a wig in some of those ads

JeanneLeFol Sun 14-Nov-21 18:46:16

JaneJudge - I think I’d trust your endorsement rather than PS’s ?

GillT57 Sun 14-Nov-21 16:57:12

My hairdresser always laughs at the hair colour adverts, just totally unbelievable that someone with the income of Davina McCall pops into Superdrug and buys a £10 hair colour to do by herself at home. Yeah right. Some celebrities actively put me off buying the product; I don't wish to be thought of as the type of consumer who will be influenced by the endorsement of someone like Kerry Katona. Didn't set food into Iceland for years due to that

JackyB Sun 14-Nov-21 16:23:20

I don't believe for a moment that any of the slebs actually use or even like the products they advertise. And, as has been said, I also try and avoid anything that is advertised too ostentatiously - the cost is borne by the consumer at the end of the day.

JaneJudge Sun 14-Nov-21 15:42:56

Lady Gaga is in a film that has just been released called House of Gucci

She is in the most recent A Star is Born and it is well worth a watch, though both times I have watched it, it has made me cry blush