Bridgeit
What would be the other reasons be ? I would genuinely like to know.
OK, hard hat on again 
She spotted an opportunity to create a public personage out of her dad. I'm not suggesting in any way that she coerced him, and I'm sure he was quite happy. But it wasn't entirely altruistic.
As a PR person, she knows how to get publicity and how to tell a story that creates a character for the person at the centre of the story.
Her motives for this new day are no doubt as white as the driven snow but people are motivated by more than money, sometimes they are motivated by public admiration and being the centre of attention. Being seen as the instigator of wonderful things and worthy of admiration.
(Hides in corner)