It must be many decades ago now, but I do remember reading about ‘designer labels’ for the first time and wondering what on earth it meant - everything had been designed by somebody, hadn’t it?
In the 80s, when we were living among a largely non Brit community in the Middle East, one label I was made very aware of was LaCoste, because virtually every male except dh had a polo shirt with the alligator on. There was a mention of them in Jaws (newly published) at the time - a woman scoffing to her son that he wanted a two dollar shirt with a ten dollar alligator on it.
My frequently-favoured label at the moment is Seasalt. 🙂