I wondered how long it would be before insinuations of racism would start.
I agree that dictating to people what they aloud or shouldn't be called is inconsiderate - in fact I would go further than that. It is misogynistic to call women 'menstruators', and insulting to call men 'so-called males'. Colonisation of the language goes a lot deeper than trans rights - it is about denying the existence of other groups. Transpeople have rights - I've asked before on here which rights they are fighting for, but am always ignored, as the reality is that transpeople have more rights than the rest of us. They have all the legal rights that apply to British citizens plus the protection of the EOA and from hate crimes.
Women, OTOH, are losing the right to call themselves female, to have meetings with other women without male interference, to undress in exclusively female company, and even to have a Women's Institute without a male going straight to the top and forming policies about 'inclusion' (never mind that male presence excludes some women, and that the WI was set up as a female organisation).
As I said, I think that this is a storm in a teacup. It's a publicity stunt, using a very predominantly female condition as a hook to hang it on. Calling Steph a 'CEO' just makes the role seem more important than it is, and is another way of sending women the message that we can have nothing for ourselves. Giving the role to a man (or as Steph would have it a 'so-called male') would be very different, as would giving it to a transwoman who just got on with it instead of making a political point at the expense of the charity.