I grew up failing to make my library books last the week but as life got busy with work, and then as an academic, I found reading became functional rather than a pleasure. I learnt to skim read long documents and pick out the pertinent bits; I read thousands of essays which needed to be marked and given detailed, kind and constructive feedback. I didn't want more reading when I got home! After retirement I have slowly been feeling my way back into reading but I'm very picky and will discard a book if I am irritated by the style of prose, poor structure or simply not enjoying it. There are plenty of other things to do, particularly online and also writing. I don't feel I miss out by reading less than I did when I was a teenaged 'literary vacuum cleaner' and notice that one of my children hardly ever picks up a book now - and not for want of ability as he's waded through the entire LOTR series in the past! These days, most young people read online so I wouldn't worry if someone isn't picking up novels etc as they are probably reading and communicating in different ways. Online gaming, for example, can be very engaging, creative and challenging requiring multi-dimensional processing and memory rather than using the linear format of traditional text. At some point in the future I think it's likely that people will turn away from the internet and return to the simplicity of reading paper, like they have vinyl!