Oh dear. Well, I've learned something from my daughters. They are not shy about suggesting. And it seems to work well with them.
So I tried it.
My 35th wedding anniversary was fast approaching. I told my husband I didn't need a gift but I'd love some flowers. Although I didn't say, I wouldn't have minded if they were from a supermarket, a garage forecourt, etc etc. I understand he thinks flowers are outrageously overpriced.
So, the day loomed. And the florist van parked in front of our houose. After a while, she knocked on the door. Tears in my eyes, sentimental fool that I am, lip a trembling, I answered. Only for her to ask if I would take in flowers for my neighbour.
On discussion with said neighbour, who thanked me for keeping her flowers, she told me her father had died. We talked a bit and I laughingly told her about the mix up and how my husband was a self centred git, unable to think of anyone but himself.
When said git came home, I confess to tearing a strip off him. I asked him what was wrong with him. Why should I have to beg for flowers?
Other wives didn't have to.
And then there was a knock on the door - my neighbour stood there with a bunch of flowers and handed it to my husband.
All in all, it was a bigger deal than it need be. But I got a bunch of flowers from the same florist the next day, and a bunch the week after.
Your husband is, like mine, self centred. He needs to confront his failings. Tell him so in no uncertain terms.