Marketing speak

Let's face it all these companies want is for you to buy their product. Nothing wrong with that, they have to make a living.

What is wrong is the creepy, insincere concern that is just another marketing ploy. The virtue signalling that shows
that they do really care, has reached vomit inducing proportions.

Pish! There's bothing creepy about saying "Embrace the seasonal hygge."

My dad obviously taught us well when he said "make yourself allergic to advertisements." Or, more prosaically: ignore them.

Which does not mean I don't sympathise with anyone worrying about keeping warm this winter. I have such worries myself, but projecting such worries onto everything is daft.

I've just bought new cushions and am busy crocheting throws.

Apparently I'm hygging but without any artificial seasonal scents.

For fun have a look at @motherland@ on Netflix. A Yummy Mummy there opens a 'store' not a shop she says called Hygge Tygge - hilarious.

I’ve always thought that ‘hygge’ was just a very clever marketing ploy to get us to splash out on candles and throws, etc.
We have out own word - cosiness - but of course anything foreign must always be better..

Incidentally, suspecting that this might be the case (since I gather the word is pronounced ‘hue-ga’, I looked it up in my huge fat dictionary, and sure enough, it’s related (via IIRC Old Norse) to our ‘hug’.

I always feel that my small home hugs me.. even without any artificial scents.. I do light the occasional candle and put on the fairy lights when it gets dark. I think we also have a tradition of making our homes cosy..

Just general marketing write up, why should it bother you so much?

Yes, some people are going to struggle this winter and they shouldn't happen, but plenty of people can buy these things, are interested in buying these things and enjoy them when they have them. But why should the whole of life, shopping and everything else be geared to the life style of one group?

Ar ethose above the poverty level to only be allowed to read pt buy things that are within the reach of those less well off? Are the comfortably.

This world is very varied, income and lifestyles are varied, the world around us should reflect the plurality and diversity of life not, we have to accept this, while doing all we can to alleviate the problems facing those who are facing poverty.

I have been given several scented candles, although I'm not really a candle person. However, I tried lighting candles in the conservatory in the hope it might deter spiders from coming in, 🤞.

Witzend

I’ve always thought that ‘hygge’ was just a very clever marketing ploy to get us to splash out on candles and throws, etc.
We have out own word - cosiness - but of course anything foreign must always be better..

Incidentally, suspecting that this might be the case (since I gather the word is pronounced ‘hue-ga’, I looked it up in my huge fat dictionary, and sure enough, it’s related (via IIRC Old Norse) to our ‘hug’.

We've been making blankets and quilts at our craft group for care leavers and each one is sent with warm thoughts and the hope they will feel hugged.

Allira

I have been given several scented candles, although I'm not really a candle person. However, I tried lighting candles in the conservatory in the hope it might deter spiders from coming in, 🤞.

They might like it😄 🕷️🕷️🕷️

Marketing ploys are good for businesses and don’t bother me.
You buy things if you want them and can afford them.

Oreo

Allira

I have been given several scented candles, although I'm not really a candle person. However, I tried lighting candles in the conservatory in the hope it might deter spiders from coming in, 🤞.

They might like it😄 🕷️🕷️🕷️

Eek!!

That’s lovely, Allira 🙂.

Witzend

That’s lovely, Allira 🙂.

I've wiped around with water with a drop of tea tree oil and eucalyptus oil too.
The candles look lovely lit up in the evenings anyway!

The garden is festooned with webs, as I found when I went to do some deadheading today.

Witzend

That’s lovely, Allira 🙂.

Oh, the blankets and quilts - yes.
Our group leader is brilliant, sets us a project each year which we can do or not. It doesn't take up all the time.

BigBertha1

For fun have a look at @motherland@ on Netflix. A Yummy Mummy there opens a 'store' not a shop she says called Hygge Tygge - hilarious.

Especially, if like me, you speak Danish and know that tygge means "chew"! I wonder what she thought it meant? Perhaps she or someone else confused it with the man's name Tyge?

Even as the name of an ogre, Hygge Tygge would be odd.

And not the vibe you want in a store (good Scots word, appropriated by the US of A) selling things for mother and baby!

Witzend

I’ve always thought that ‘hygge’ was just a very clever marketing ploy to get us to splash out on candles and throws, etc.
We have out own word - cosiness - but of course anything foreign must always be better..

Incidentally, suspecting that this might be the case (since I gather the word is pronounced ‘hue-ga’, I looked it up in my huge fat dictionary, and sure enough, it’s related (via IIRC Old Norse) to our ‘hug’.

I agree, it has baffled me since English adopted the word hygge, why it is considered a totally different concept to English cosiness or German gemütlich. It is the same thing, athough it cam be used as a verb in Danish as well as a noun.

Marketing ploys don’t bother me at all. I’m rarely influenced.
However, some of it is very clever and it keeps people in a job.

So when it’s used as a verb in Danish, *grandtanteJE65’, does it mean to hug/cuddle/embrace?

grandtanteJE65

Witzend

I’ve always thought that ‘hygge’ was just a very clever marketing ploy to get us to splash out on candles and throws, etc.
We have out own word - cosiness - but of course anything foreign must always be better..

Incidentally, suspecting that this might be the case (since I gather the word is pronounced ‘hue-ga’, I looked it up in my huge fat dictionary, and sure enough, it’s related (via IIRC Old Norse) to our ‘hug’.

I agree, it has baffled me since English adopted the word hygge, why it is considered a totally different concept to English cosiness or German gemütlich. It is the same thing, athough it cam be used as a verb in Danish as well as a noun.

It is actually pronounced hygge exactly as it is spelled in my view, having been born and bread in the city of Copenhagen.
I do agree to a certain extend that is is the same as cosiness, but there are times when only hygge will do.

Anyway this isn't a marketing ploy. It is the same kind of attractive prose anyone would use to describe a mood, a feeling or a place, or someone (like me) who loves autumn.

Dobbies wrote: Embrace the seasonal hygge vibe with cosy cushions and throws in autumnal colourways, infuse your home with seasonal scents…”

Keats wrote: ^Season of mists and mellow fruitfulness,
Close bosom-friend of the maturing sun;
Conspiring with him how to load and bless
With fruit the vines that round the thatch-eves run;
To bend with apples the moss'd cottage-trees,
And fill all fruit with ripeness to the core;
To swell the gourd, and plump the hazel shells
With a sweet kernel; to set budding more^

plus another 2 and a bit verses, essentially the same, but Ketas is the better writer.

Witzend

So when it’s used as a verb in Danish, *grandtanteJE65’, does it mean to hug/cuddle/embrace?

Nothing to do with cuddle as such, it is an atmosphere, so you are creating an atmosphere when you are creating hygge. Vi hugger means we are being cosy or making the room cosy. You could be baking with your granddaughter and having little treats on the side, that to me would be hygge. You could sit in your favourite armchair by yourself with a rug and a glass of wine, having the fire lit, reading a book that to me is hyugge. Thousands of examples, but the atmosphere has to be right before it is hygge.

hygger of course sorry for typo, it changes itself every time as I type

M0nica at least Dobbies used the word autumnal.

I passed a shop today with displays in the window referring to autumn as 'Fall'.

🤔