Silverbrook This news item was a classic example of someone doing some research, which states quite carefully what its sample was and what group of people they are talking about and a newspaper then sets a reporter on it, who skims the text, ignores the provisos and picks up the line that says 'three out of four of those in our sample suffered cold this winter and ignores the rest.
A bit as if GNHQ decided to ask GN members about how they accessed GN and what devices they used and started a paragraph of the ensuing report saying something like needless to say, all GN members over 50 had access to the internet in some form
Some reporter would quickly scan the report and then write that everyone over 50 has access to the internet in some form, which of course is not what the report said.
It is this kind of loose reporting without details that get statistics such a bad name. As someone who in the past has generated carefully calculated and validated figures - and also checks the basis of the statistics they use. Sloppy reporting like this is exasperating.