I disagree, I think they collude with the media, through umpteen publicists and their own media platforms. Why do such people, put out personal birthday greetings for example, along the lines of "we love you so much, you make us so proud" when the person in question is right there with them or in the next room
There are a wealth of high profile entertainers out there who keep their private lives/children strictly under wraps and maybe appear to raise the profile of film,book, music whatever and then quietly withdraw until the next time they have something to promote
Self aggrandisement, Sussexes and Beckhams the worst exponents followed by Katie Price, loads of so called influencers and general z listers.