Actually, I've been buying some very pretty lacy underwear sets from Damart for some time now, probably since before I was 60! Apart from that, I don't know what they sell, the name puts me off. At the risk of being controversial, Seasalt has become a favourite for the older person...I saw a dress I really.liked last year but didn't buy it. I was highly thankful as I saw it on many ladies through the summer, all of whom would most certainly have been collecting their pension for some time! Like everyone, I also see Chums, EWM , Cotton Traders etc as being for " old people".
I know the gents outfitters in High Street , Shrewsbury you mention Aldom. It actually has some extremely smart menswear in it, DS buys his "best clothes" in there, & they're great for pyjamas, hankies, wallets etc.