In common with many others here, I buy most of my clothes from Vinted. My favourite brand is Joe Browns, although I also like Seasalt and the have some lovely St. Michael, 1990s era, vintage clothes. I buy elasticated waist (flat) trousers from M and S and their leggings, too, as I have lipodoema and am out of proportion and they fit me best. My favourite shoes are vintage Red or Dead or T-bar Kickers. I have recently bought some lovely Joanie shoes on Vinted. I also have some pairs of Hotter shoes. They are not all “old lady” styles and they are very comfortable. The best pair of sandals I have ever worn are Hotter Sol as they are both pretty and comfortable, especially my red pair. Sorry, but I cannot bring myself to buy from Damart or Bon Marché. I have had the occasional gem fr from EWM. My mother, who is in her eighties, likes a company called Carr and Westley; a traditional clothing company with British made clothes. I bought her a top for her birthday and they have sent me advertising since. The clothes are very good quality, aimed at a mature demographic and are photographed on models aged sixty plus, which gives more of an idea of how they look on an older person. They are classic rather than frumpy.
My friend went to Aldeborough a little while ago and said that there was an unspoken uniform of ladies aged fifty-plus in Joules and Seasalt.