StTrinians
This thread has really made me think. The main point to make is that perishable reduced items such as top fruit deteriorate rapidly in this heat and will be likely to be wasted, that is, if no one snaps them up. Also, we all love a bargain. Some people can't cook, and wouldn't jump at the chance in any case. Also...there were alot of boxes. Alot of potential waste avoided! So, well done Sago, in my opinion...
100%. Sago got a great deal, and has made a feast from food that might not have been saleable the next day. Leaving them for 'the poor' could easily have rendered the boxes unsaleable.
Supermarkets are only interested in business. They offer goods at very reduced prices as otherwise they couldn't sell them, and some money is better than none. They won't care in the least whether someone 'comfortably off' buys ten boxes - they'd rather that than have the left for others who may not buy them.
IMO, attitudes like that (that only the disadvantaged should buy reduced goods) that could put people off buying them. IME it's often those with less who are more sensitive to being seen as 'in need' than those with plenty. The better off often don't care who knows they shop in charity shops, whereas those who do so from necessity rather than choice can feel shame attached.
Either way, though, the boxes are for sale to everyone. It's the difference between a Community Kitchen and a food bank. A CK is for anyone who wants to buy surplus perishables, so there is no embarrassment - why build that in to shopping in Lidl?