Witzend Luckygirl3 and others...
Working to support families during the SureStart era and working on a pilot project assessment I felt that at first you were right in that the opportunities there were initially not as well used as they should have been by the people who would benefit most. However, local reserch showed that what the families really needed was some hand-holding through the first few visits. The (mainly mums) needed to have support to get there for example and other practical things. I worked in an area with three different SureStarts and they spent their budget and did work quite differently.
Also, Homestart for example had local fundingwhich i expect is impossiblenow, They did a big training and recruitment drive alongside SureStart in my area and were invested in these families too.
Organisations such as Barnardos at that point had more funding - and local authorities funded local support workers.
Once a parent had been a few times to a good SureStart local evidence is that they would go back, often taking a friend with them. They would call certain staff for help and advice and the level of autonomy in the SureStart was such that they were able to respond in a more targeted way.
By the time the funding tap was turned off they were, in my opinion, beginning to look pretty much like the original vision. This sort of thing takes time to grow and embed in a community and the experiment was cut short. It was very frustrating to see services dwindle as the money was withdrawn.
Yes, middle class mums found SureStart a great resource - but they did also get involved in them in such a way that benefited the community. They gave other mums lifts, helped with fundraising, helped with toy libraries etc and in my experience helped keep the buzz of activities going. My middle class daughter made a very good fried there - with a mum who would have been from a "target" family. My daughter used to push her little one in the buggy (with a small detour) past the other mums house and would "call in on her" to walk there together.
Yes, SureStart was slow to get going - but a lot of great work was done there. I confess I was fairly hostile at first but the obvious successes won me round. I think it took time to embed but was really at its best when the funding was pulled.