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Everyday Ageism

Which adverts make you mad?

(145 Posts)
LaraGransnet (GNHQ) Wed 05-Jun-19 09:42:20

We're doing some research again on advertising and how over 50s are misrepresented (if they're featured at all).
Have you seen any particularly bad adverts recently? Or any good ones? Thanks smile

M0nica Tue 22-Oct-19 14:23:14

Loisloves stewie I know quite a number of men who do housework. Including my late father. If he was in the house and my mother was doing any housework, he would be alongside her doing it with her. It drove her nuts. She much preferred doing things by herself.

lemongrove Tue 22-Oct-19 09:58:15

Is that why I crave Haribo??
I think that for the purposes of garnering info about what older people don’t like to see on ads, it’s pretty clear that anything patronising, or OTT about bodily functions or funeral related isn’t liked.Neither are those featuring precocious and annoying children.

MawB Tue 22-Oct-19 09:28:08

They have clearly all attained their objective- of making you remember them! Job done! hmm
You may not think you will buy the product, but it has been brought to your attention, planted the name in your subconscious and that is what advertising is about.

Bathsheba Tue 22-Oct-19 09:12:03

On a more positive note, at least we're no longer being bombarded with PPI adverts or phone calls. Hallelujah!

lovebeigecardigans1955 Tue 22-Oct-19 08:51:47

The woman in the caffeine shampoo ad who whispers 'for those over 40' as though we've got some shameful contagious condition - ridiculous.

sodapop Tue 22-Oct-19 08:44:14

I dislike the stupid Haribo one but do like the one with horses in it. We are approaching the time for Christmas ads to appear, the money spent on these is outrageous and could be better used elsewhere.

Loislovesstewie Tue 22-Oct-19 08:33:13

Go Compare, funeral plans, Peleton ( that really makes me want to slap them), that woman who doesn't know that childbirth might cause incontinence ( that was something we were told in ante natal classes) , ads where the man is doing the housework, In what world does that happen? Actually any that make women or older people appear idiots , so that covers most doesn't it?

M0nica Tue 22-Oct-19 08:24:48

When I see adverts (tv, radio, print media, online, the lot) I expect them to reflect a cross section of the public over all kinds of adverts; young middle-aged, old, all colours, all genders, all heights and sizes - and they do not.

In France I picked up a brochure about new telephones and technology and it did just that complete with a very eyeable white haired older man showing his grandchildren how something worked.

Recently an advert outside a local very sheltered housing development the advertisement for the development featured a gurning fit older couple, all white hair. and white teeth, looking as if they were sailing an ocean yacht, which were completely unrepresentative of the kind of residents these flats were designed for.

oldgimmer1 Tue 22-Oct-19 07:53:23

Actually, the ones that boil my pee most are the ones one here such as "looking stylish after fifty/sixty etc".

So bloody patronising.

I avoid commercial telly if I can.

However I DO like the singing cakes during GBBO. smile

Yehbutnobut Tue 22-Oct-19 07:40:56

That travel one with ‘I want to hold your hend’ ...the word is hand with an 'A' .

BlueBelle Tue 22-Oct-19 06:55:42

I hate
Jenny eclairs vaginal dryness, really! worry about your own mini Jenny dear
The ‘I m not going to let a little bit of wee stop me’ yuk
And the whispering voice ‘women over 40’ I want to hit her

I love
The Haribo adults with kids voices

I don’t think I ve ever seen an adverts that s made me go out and buy something

MissAdventure Tue 22-Oct-19 00:24:24

All of them.
More than mad; they enrage me.
An ad for a holiday = a talking sandcastle.
A cleaning product = a singing dog.
Insurance = a family of talking puppets.
They're worse than the children's programmes in their utter banality.

PS. I like the haribo ones.

Skeeter Tue 22-Oct-19 00:17:25

I'm in the USA. ..haribo gummies...adults sitting in board meeting ...voices like children. ..
All insurance ads....
Help...I've fallen and can't get up...
Numerous more

Beckett Mon 26-Aug-19 11:52:28

Car ads. None of them given details about the car - just film of the car being driven fast through pretty scenery.

PamelaJ1 Mon 26-Aug-19 11:49:50

There is one where the man keeps saying footie and the girlfriend tries to entice him with the news that her flat mate is out.
I switch my brain off so I don’t even know what it’s advertising. I will take more notice next time and report back.

HillyP Mon 26-Aug-19 11:11:12

Is anyone else infuriated by the Plantur 39 advert?
Ashamed of being forty? Really?
youtu.be/My6IBlVaxgk

Keeper1 Sat 06-Jul-19 11:04:04

Why is it that all the ads aimed at a certain demographic appear to assume that after a certain age we have no interests apart from hearing loss, incontinence or dying?

charliebrown Sat 06-Jul-19 07:37:21

Any of the car ads. Is it me or are they all left hand drive? Love the Lloyds bank one with the mother and foal.

Peonyrose Sat 06-Jul-19 07:16:21

Gambling ads, they should be banned, it's a major problem in this country and it causes untold misery. Anything for money though..
The new mom and her bit of wee.Ugh
Funeral plans, these celebs don't earn enough obviosly, especially Titchmarch, as if the puts into one, just ok for the rest of us. It's put me of him a bit, so insincere.
The silent one of where to buy cars.
The m and M one, who dreamt that one up.
I do however, love the cat ones, all of them I think. I usually walk about when the ads are on, most of them are rubbish.

vena11 Fri 05-Jul-19 09:58:12

I always mute the adverts.

mokryna Fri 05-Jul-19 09:54:35

Ads are made to encourage people to do something, they hope have an effect on behaviour. People associate with them, on their attitudes and speech including soaps and sit coms. Children also watch them and think the same therefore I don't like at all rude/cheeky children, the last one showing a child kicking his father because of a car, really is there need for this disrespect.

Bordersgirl57 Sun 30-Jun-19 22:50:34

Message withdrawn at poster's request.

Stella14 Sun 30-Jun-19 22:25:10

The ridiculous women saying that with her disposable incontinance pants, she feels ‘protacted’. The word is ‘protected’, however posh you are!

Mossfarr Sun 30-Jun-19 20:13:28

I really dislike the advert where 'Scott' comes home early and finds his wife in bed with the red m&m figure who says - "Now the biting makes sense" What on earth is that about?

I know it isn't aimed at the 'over 50s' but it really makes me cringe.

I also hate the tena pants advert and have been known to shout "oh no they're not" when she says her pants are pretty. They are revolting.

And yes funeral plans, sun life etc etc

soop Fri 07-Jun-19 14:56:50

That irritating Pantene woman.