Old people don’t use the internet?

Well, I certainly didn’t use the internet for buying things until the pandemic, albeit browsing it to decide what to go shopping to buy. What did irritate me recently was to find that a couple of catalogues that I buy things from had telephone numbers which were very expensive to use and it wasn’t apparent until you read the small print. Which must catch out people that use the phone line. Right move is rather addictive isn’t it . I spend ages looking for my dream cottage sometimes.

I would have challenged him and asked the basis of his statement, as I do with anyone who makes ridiculous sweeping statements.

Just another lazy generalisation. Your post was spot on Doodledog

Yes, definitely change him. He is making excuses for his inability to sell.

Change the Estate Agent.

What a poor excuse, there aren’t many who aren’t on the Internet nowadays, especially as most TVs now use the Internet too.

I am 77, know I am not computer savvy but I do online banking and heaven knows what else on it. We are not all totally thick or uninterested.

I had a Dragon 32 in 1978 so a bit after you

I started using computers in 1964, so possibly before that estate agent was born.

oh PS I am 67 and retired now. for 13 years. long before I left work, i was chatting to out IT bod and it emerged that I had owned and used computers at home since before he was born!

That sounds like a bad excuse for not getting his marketing right.

For one thing, if he believes that to be true he should be finding other channels to reach the demographic (and unless the house is a bungalow in a street where a lot of other older people live, the chances are he has that wrong, too).

For another, it is patently ridiculous to think that older people are not internet-savvy. I was using it at home in 1993 (I remember when we got our first PC, as my son was 2 and we got him a CD ROM with nursery rhymes that played when you moved the mouse?), and used it at work well before that, so it's not as though it is a new invention that older people have yet to discover. Also, I think that the majority of iPads are owned by older people who don't need the storage facilities of laptops.

I think your client should ask him for the basis of his point of view, as well as how his sales strategies have been tweaked to deal with it. If he is just advertising online, why is he being paid?

yeah cos we are all so stooooopid!