From Wiki....
44 is a Happy Number
A happy number is defined by the following process. Starting with any positive integer, replace the number by the sum of the squares of its digits, and repeat the process until the number equals 1 (where it will stay), or it loops endlessly in a cycle which does not include 1. Those numbers for which this process ends in 1 are happy numbers, while those that do not end in 1 are unhappy numbers (or sad numbers[1]).

I don't understand that sober, much less after a glass of the liqueur. Still, if drinking it makes you happy, they must be right. 