Not a supermarket I frequent - but home of the BOGOF, "Family supersize" and massive profts, Tesco are to join the side of the angels and "help"shoppers to waste less food.
The chief executive of Tesco is to launch a major campaign against food waste this week, saying that the scale of the problem is “breathtaking” and that every family wastes £700 a year throwing away food.
In a major move aimed at showing that Tesco can use its scale to create social change, Philip Clarke will say that it is important that the supermarket promotes a new image to its customers. Food will come in smaller sizes, and food promotions will be tailored to stop encouraging people to buy large amounts of food with a short shelf life.
I wonder, cynically, whether the "smaller sizes" will be reflected in lower prices???
Of course the ideal way to reduce waste iss to stop shopping in supermarkets, buy the quantities you want from a shop (remember them?) get better quality, ultimately spend less and help to save your High Street . Wonder if Tesco's CEO has thought of that?
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