Not a supermarket I frequent - but home of the BOGOF, "Family supersize" and massive profts, Tesco are to join the side of the angels and "help"shoppers to waste less food.
I quote:
The chief executive of Tesco is to launch a major campaign against food waste this week, saying that the scale of the problem is “breathtaking” and that every family wastes £700 a year throwing away food.
In a major move aimed at showing that Tesco can use its scale to create social change, Philip Clarke will say that it is important that the supermarket promotes a new image to its customers. Food will come in smaller sizes, and food promotions will be tailored to stop encouraging people to buy large amounts of food with a short shelf life.
I wonder, cynically, whether the "smaller sizes" will be reflected in lower prices???
Of course the ideal way to reduce waste iss to stop shopping in supermarkets, buy the quantities you want from a shop (remember them?) get better quality, ultimately spend less and help to save your High Street . Wonder if Tesco's CEO has thought of that?
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