I had a coffee while I was out shopping this morning, and three farmers were having a business meeting at the table next to mine. One of them started talking about crops he had trialled, and my ears pricked up, as they do if you are a gardener and have farming family.
He was saying that he had decided to see if he could grow durum wheat as well as the italians, and try to break into the pasta market, after he had seen his wife pay £3 a kilo in Waitrose for something he reckoned he could grow and sell for 20p.... He said it was easy to grow, couldn't think why we didn't grow it over here, had it made up into spaghetti and took it to Waitrose, who looked at him pityingly. They said, he was by no means the first to have thought of it by a long way, but the British wouldn't buy it!
When he asked why ever not, he was told that it was all about the 'drama'. That Brits equate spaghetti made in Italy with something exotic, out of the ordinary, and don't WANT british pasta! They want to imagine it growing under continuous sunshine and harvested by dark curly-haired peasants. Even if they could buy it for 20p a kilo.
I felt like shouting 'I would buy it!'. I would love to be able to buy locally produced british pasta. It's ridiculous - why didn't they at least give it a go? Would you buy it? Are we really that way inclined? Well - as I normally buy the value ranges out of choice, obviously I am not, but I do have a sister-in-law who is scared to buy anything that doesn't have a well-known label on it.
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WORD PAIRS -APRIL 2026 (Old thread full )
Buying a bottle of whisky for OH. The farmers were there selling their crops to the distillery. They must be doing well with the whisky, another six walked in as I left.
