I have just been trying to read cooking instructions on a pasty....tiny print, dark red on brown card, and well hidden. White print on pale green is another favourite..and always on the back, so you have to turn the product upside down to read it, which can be disastrous.
I'm sure I remember that Sainsbury used to have a policy of printing instructions in large clear print, for the benefit of customers without their glasses.
I don't shop at Sainsbury's now, so don't know if they still do this. It seems a no-brainer.
I suppose that when you look at cooking instructions, you have already bought it, so shops are more concerned with designing a package which looks attractive on the shelf?
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