( I've an OND in Amenity Horticulture & worked about 25 years for Local Authorities in their Parks& Gardens)
Bark. It's used as a decorative mulch to
1. Keep the weed seeds which land on the beds - from germinating.
2. It should be applied to moist soil, so that helps cut down evaporation+ lets through rainwater ( or hosepipe in a drought )
3. Decorative, but not too strong a colour that would detract from the colours of the flowers
4. Not too deep, - 45mm/ 1-2 inches max.
Too deep prevents air &moisture getting to the desirable flowers roots
5. Not too thin - the gaps would let-in weeds.
6. Not too close to the stems of the desirable plants - because this would inhibit them getting larger, AND be a potential source of fungal infection to the desirable plants .
7. Just top-it-up to the desired (as above) depth, because good bacteria munch the bark away, in time. One good application, after both the planting of the flowering plants, and the granular fertilising of the plants, and the watering of the plants, -;should be enough from May to October.
8. If you feel the need to fertilise the plants for a second time - you will have to use LIQUID fertiliser - which has to pass straight through the (non-absorbent) bark layer and get into the soil.
9. That's why bark ( non-absorbent ) is okay ....and Wood-Chip is Not Okay - because the Wood-Chip will soak-up & keep your lovely liquid fertiliser ( & water) - and not 'let' the flowers get it.
( I know it might look good & it's cheap- but it's No Good ! )