gran5up
How grateful I am to you all for showing me the sordid world of current ads...I record everything so I can watch progs at the best time for me then fast forward through 'em straight back to the prog 
So do I. I wonder when the advertisers will realise that a great number of people don’t watch the adverts at all. Many of us will fast forward through them, and if we can’t, we will make a cuppa or do something else while they are on. The ads go on for so long now that I find I can go to the loo, wash my hands, make a cup of tea and be sitting down by the time the programme is back on. Soon, the ads will be on longer than the programme! I actually timed the ads in a programme recently and it turned out that the ads took up nearly 20% of the programme! That is appalling! I watch less and less ITV because of this.