I thought I'd continue our Twitter conversation on here, jess. More space!
What concerns me is the idea that it's not possible to be healthy without supplements. OK, so dark-skinned people in high latitude countries might be expected to have a vitaminD problem. OK, so kids who have been slastered with sun block since birth every time they go outside in sunshine, might be expected to have a deficiency too. OK, so maybe, just maybe, pregnant women need extra vitamins and minerals various, especially if they don't have a particularly healthy diet.
BUT, to say that everyone (even all pregnant women or all children) need vitaminD supplements is flying inthe face of evolution: high latitude peoples have developed pale skin in order to cope with lower levels of sunlight than the tropics get. In the tropics, anyone with any sense spends as much time as possible out of the sun's direct rays, for obvious reasons. I think only very dark-skinned people can cope with fierce sunshine.
The point is, if we are incapable of manufacturing and getting from our food enough vitaminD to see us through the winter months, how have we (the northern peoples) survived and, what's more, increased our populations? Something must be working alright in general terms, not just for a few exceptions.
So there is an increase in rickets? What parts of the population are affected? How many cases? What proportiion of the population? What are their diets and lifestyles like (do they spend their lives mainly indoors)? Endless questions.