Swaffham - I drove through there the other week, it's really pretty. There's a plant nursery north of it that we love. There are decent supermarkets, too. I live on the Norfolk/Suffolk border, I can see it from my house!
I agree with what another eastangular gransnetter said - you have to be very picky when it comes to location. A typical example is the village where Gillian Shepherd lives, Northwold. Anything further from Southwold's prosperity you cannot imagine, it is really run-down and they lost their post office too, a couple of years ago. They used to have restaurants and shops, only a few years back, and it was lovely. Now it's like a ghost town and looks a little the worse for wear. I suppose it's full of people who commute, along with the poor people who retired there thinking they had a PO, restaurant and village shop.