Rights and wrongs of shelf pricing.

BlueBelle

I recently bought a radio that’s shelf ticket was lower than the price that came up on the till I told them, they called for an assistant who looked, told me I was correct and I bought it at the price indicated on the shelf I thought that’s how it always was they needed to sell it at the price they were advertising it for

I understood that they can choose to sell at the advertised price OR they must remove the item from sale.

I think it was the attitude of the assistant that annoyed me.
If she had expressed even a hint that they were wrong in not repricing I would have understood but she did not.
It seems the customer is seldom right.

Thankyou .
I do remember that is is an invitation to buy.
I would have paid the higher price after querying it as I do need it but I think shops like Boots should be on top of their game.
It could be regarded as sharp practice if all prices are wrong just to get our interest.

the shop is not obliged to sell anything to anyone.
if they have inadvertently given a misleading price indication, the correct procedure is to withdraw the item form sale, ie refuse to sell it to you.
they should then immediately correct the price indication, or withdraw all items until they can be priced correctly.
if they choose to sell it at the lower price, they may of course do so.
but the customer has no right to that.
it is similar to shops that will give a refund where the customer has no legal right to that, eg they've reconsidered, changed their mind, or unwanted gifts.

BlueBelle

I recently bought a radio that’s shelf ticket was lower than the price that came up on the till I told them, they called for an assistant who looked, told me I was correct and I bought it at the price indicated on the shelf I thought that’s how it always was they needed to sell it at the price they were advertising it for

They don't actually have to sell it to you at the lower price by law. But many companies will for good customer relations.

I recently bought a radio that’s shelf ticket was lower than the price that came up on the till I told them, they called for an assistant who looked, told me I was correct and I bought it at the price indicated on the shelf I thought that’s how it always was they needed to sell it at the price they were advertising it for

you have no right to purchase it at the lower price.
as the price indicator acts as an invitation to treat, so you offer the price you expect to pay, and the shop decides whether to accept your offer.
that would lead to a binding contract.
this is an aspect of contract law.
but, under criminal legislation, it is an offence to ask for a higher price than one indicated, as that makes the shelf edge label a misleading price indication.
but there are defences of due diligence.
the shop probably has a programme of randomly testing that price indications are correct.
they will keep records of this.
which would probably be enough to make out the due diligence defence.
the correct procedure in your incident is for the shop to withdraw the item from sale, once the discrepancy has been drawn to their attention.
i hope this is clear, but realise that it might not be.