Who deserves it, are those that have contributed for probably most of their working lives. The fact that they may be classed as "rich"is immaterial, (although who is rich when £38000, or so, is classed as the minimum a family is supposed to be able to exist on?) The benefits are universal for those that have contributed, if they are not needed it is the prerogative of the recipient to dispose of them as they think fit. Far to many are getting benefits without having paid their dues. We are a soft touch except when it applies to our own.
Having worked alongside people who received the same wage, and in similar circumstances, but because they spent the majority of their wage, and never bothered to save ,are now in receipt of numerous benefits that are denied me because I was abstemious and saved, The same thing is likely when means tested, because I have thought of my future, and have saved and not been a drain on society.
It is easy to quote clichés, to say that life is not a rehearsal, to live it to the full,this is ok if you fund it yourself, when you have no pride, (and I know this is supposed to come before a fall) and you sponge off others, then we get the slippery slope we are on at the moment, and again those that are considerate are bailing out the wastrels. 