sexist advertisment from Gap y

I think reading between the lines, Gap are well known for hyping up areas of controversy on sexist, gender and race. It's great publicity for them and fires up debate! They've succeeded once again, shame about the spelling mistake though printed on their 'Einstein' shirt.....poorly done.

Marionk, who's influenced by adverts? Nobody I know.
Kids grow into people,and they will be a hell of a lot happier if left to choose their own life style,and not judged and compared.

If no one is influenced by adverts, the companies advertising are wasting millions (possibly billions), I suspect they know otherwise, you may not think you are influenced, but most are.

If you saw a box on the supermarket shelf marked washing powder, with no other advertising on the box, would you buy it, or would you buy a product from a company you know, because they advertise? (assuming they were the same price.

Most of the effect of advertising is subliminal. As GandTea says, why on earth would companies waste millions of pounds on marketing campaigns and TV adverts if they were not effective?

Yes,point taken,but nobody will make me do what I don't want to do.
Well, not true,my GC do.

That's the art of the advertiser, making you think you are making an independent choice. Next time you shop, think, why am i buying this product, and if it is your regular one, why did i start buying it or why don't I try a different one. if you are honest with yourself, you may be surprised.

Those everyday companies such as Heinz have built up their image over years of advertising.

Dicky
Your'e so old fashioned - its a Princess not a fairy -- least that what my specialist advisor says and at the grand old age of 4 she obviously knows best
I just thought that frozen was somat to do with brass monkeys lookin for welders!!!!

Aptamil bloody follow-on bloody baby bloody milk advert is just as bad. Boy toddler wants to be adventurer or scientist. Girl baby - ballerina. How do they continue to get away with this crap? Do we not protest enough?
I have tried complaining that their babies being supposedly being given bf-obbbm look under 6 months and they are not supposed to advertise bm for this age group. Advertising standards authority did not agree. Bloody TV ad has been running for years now.

Can anyone inform me
Is pink for girls
Blue for boys
Just a British/American thing?

We are all influenced by ADs
Look at the past threads on GN discussing and remembering TV Ads Right back to the first one shown on TV.!

The ads reflect the patriarchal society that we live in, it's an example of how females are socialised in a different way to boys. People talk to girl babies in a lower and more gentle voice, they allow boys to take more risks, then low and behold their behaviour is different! Wow, who'd a thunk it.

Words used in kids adverts

It is insidious, nasty and damaging, particularly to females. One minute you're shlepping on a pink baby gro, next minute you're picking up a smaller pay check and doing 90% of the housework. No wonder so many young women are opting out of femaldom and transitioning into young men to escape the steretype.

I was wondering about that the other day LumpySP - is there really an increase in trans-gender children or has girl-hood become so strictly defined these days that more and more girls are feeling they are not proper girls? e.g. about 99% of girls and young women seem to have long hair these days.

There really is a load of feminist clap trap being spouted.

The very people that are dressing, talking too, teaching young girls are their female mothers.

Long hair is just a fashion thing, nothing to do with a female/male statement. I had long hair in the 70's, wasn't because I was changing my sexual orientation, it was the fashion.

Surly boys are subject to the same stereotyping, why aren't you complaining about that.

And why do their female mothers do that? Because that is how they were treated, and how they see girls/women being treated, right from babyhood. "People talk to girl babies in a lower and more gentle voice, they allow boys to take more risks"

If girls in adverts were doing more of the daring things, and boys in adverts were doing more cooing at their parents to twist them round their little fingers, or smiling at their reflections in mirrors, perhaps it would help get the balance right.

The surly boy image would improve then too.

You are sailing rather close to the forum guidelines Dick-y. I suggest you stomp off for a little read of them - or don't be surprised if you get your posts deleted.

www.youtube.com/watch?v=dLuEY6jN6gY

I couldn't pass up an opportunity for the quintessential surly boy stereotype

I've read the guide, no names mentioned, as they say, if the cap fits .....

Dicky has a right to his opinion, he doesn't have to agree with what are undoubtedly feminist views in his opinion. Perhaps he is just brave enough to say what he thinks.

GandTea Thanks for that, I expected some backlash from our grannies, you must be an enlightened one.

No. I had not read any guidelines, perhaps I will, some time.

Dicky I like your style, telling it like it is. Not how you want it to be, but what is actually happening. I think I was a feminist ( hate that word) before it was ever in the main media. But I've never ever used this feminist clap trap terminology.

Women grow up in the same society and are therefore socialised in the same way, plus they are more likely to be treated better if they conform.

Additionally some women <looks around shiftily> have internalised an awful lot of misogyny themselves through living in a patriarchy.

Just to set the record straight feminism is the belief that women and men should have equal rights and opportunities, scary stuff eh!

Well it seems that some of "our granddaddies" can't find their way to the forum guidelines. Bless their shiny little heads. www.gransnet.com/info/netiquette

Just to set the record straight feminism is the belief that women and men should have equal rights and opportunities, scary stuff eh

Hardly what you would class as feminist claptrap being spouted.

girls want to be fairies etc (in the main)
Well, DGD certainly may, or it could be that she is emulating Superman because she climbs up onto walls, chairs etc etc then takes a flying leap. Scary stuff
Perhaps she'll be a skydiver or parachutist.
Her older sister (7) has 'grown out of princesses, fairies and all that stuff' and likes blue.

Yes my GD put her foot down about the colour pink when she was about 8. The trouble with stereotyping is it narrows their horizons at such an early age. And at the end of the day it affects our economy. For example India produces thousands of female computer programmers every year, the UK just a handful. And companies across the UK are struggling to find enough good programmers to meet their needs.
Same with engineering
www.wes.org.uk/statistics
This stereotyping also affects boys who are pressured to be macho and suppress their more creative impulses and compassionate feelings.