sexist advertisment from Gap y

Dicky has a right to his opinion, he doesn't have to agree with what are undoubtedly feminist views in his opinion. Perhaps he is just brave enough to say what he thinks.

I've read the guide, no names mentioned, as they say, if the cap fits .....

www.youtube.com/watch?v=dLuEY6jN6gY

I couldn't pass up an opportunity for the quintessential surly boy stereotype

You are sailing rather close to the forum guidelines Dick-y. I suggest you stomp off for a little read of them - or don't be surprised if you get your posts deleted.

And why do their female mothers do that? Because that is how they were treated, and how they see girls/women being treated, right from babyhood. "People talk to girl babies in a lower and more gentle voice, they allow boys to take more risks"

If girls in adverts were doing more of the daring things, and boys in adverts were doing more cooing at their parents to twist them round their little fingers, or smiling at their reflections in mirrors, perhaps it would help get the balance right.

The surly boy image would improve then too.

There really is a load of feminist clap trap being spouted.

The very people that are dressing, talking too, teaching young girls are their female mothers.

Long hair is just a fashion thing, nothing to do with a female/male statement. I had long hair in the 70's, wasn't because I was changing my sexual orientation, it was the fashion.

Surly boys are subject to the same stereotyping, why aren't you complaining about that.

I was wondering about that the other day LumpySP - is there really an increase in trans-gender children or has girl-hood become so strictly defined these days that more and more girls are feeling they are not proper girls? e.g. about 99% of girls and young women seem to have long hair these days.

The ads reflect the patriarchal society that we live in, it's an example of how females are socialised in a different way to boys. People talk to girl babies in a lower and more gentle voice, they allow boys to take more risks, then low and behold their behaviour is different! Wow, who'd a thunk it.

Words used in kids adverts

It is insidious, nasty and damaging, particularly to females. One minute you're shlepping on a pink baby gro, next minute you're picking up a smaller pay check and doing 90% of the housework. No wonder so many young women are opting out of femaldom and transitioning into young men to escape the steretype.

We are all influenced by ADs
Look at the past threads on GN discussing and remembering TV Ads Right back to the first one shown on TV.!

Can anyone inform me
Is pink for girls
Blue for boys
Just a British/American thing?

Aptamil bloody follow-on bloody baby bloody milk advert is just as bad. Boy toddler wants to be adventurer or scientist. Girl baby - ballerina. How do they continue to get away with this crap? Do we not protest enough?
I have tried complaining that their babies being supposedly being given bf-obbbm look under 6 months and they are not supposed to advertise bm for this age group. Advertising standards authority did not agree. Bloody TV ad has been running for years now.

Dicky
Your'e so old fashioned - its a Princess not a fairy -- least that what my specialist advisor says and at the grand old age of 4 she obviously knows best
I just thought that frozen was somat to do with brass monkeys lookin for welders!!!!

That's the art of the advertiser, making you think you are making an independent choice. Next time you shop, think, why am i buying this product, and if it is your regular one, why did i start buying it or why don't I try a different one. if you are honest with yourself, you may be surprised.

Those everyday companies such as Heinz have built up their image over years of advertising.

Yes,point taken,but nobody will make me do what I don't want to do.
Well, not true,my GC do.

Most of the effect of advertising is subliminal. As GandTea says, why on earth would companies waste millions of pounds on marketing campaigns and TV adverts if they were not effective?

If no one is influenced by adverts, the companies advertising are wasting millions (possibly billions), I suspect they know otherwise, you may not think you are influenced, but most are.

If you saw a box on the supermarket shelf marked washing powder, with no other advertising on the box, would you buy it, or would you buy a product from a company you know, because they advertise? (assuming they were the same price.

Marionk, who's influenced by adverts? Nobody I know.
Kids grow into people,and they will be a hell of a lot happier if left to choose their own life style,and not judged and compared.

I think reading between the lines, Gap are well known for hyping up areas of controversy on sexist, gender and race. It's great publicity for them and fires up debate! They've succeeded once again, shame about the spelling mistake though printed on their 'Einstein' shirt.....poorly done.

Pink for girls, blue for boys is a fairly recent concept...http://www.todayifoundout.com/index.php/2014/10/pink-used-common-color-boys-blue-girls/

My 6 year old DGD
loves pink, princesses and fairies. she plays football, does mud runs and rides ponies. Just let them do what they want. Boys and girls all relate to gender specific whatever - and have other interests. fuss about nothing. they all grow up for the most part to be lovely people.

Dickie, I really believe you need to rethink your responses or post on another forum. Your comments on the postings of others verge on belittling and insulting and none of the participants on gransnet.com deserve to be on the receiving end of such crassness.

My DGD's love pink. They love blue too. They love fairies, make-up and most of all they love horses and ponies. They are both very bright.

My DGS (their little brother) loves blue. He hates pink as (in his words) Pink is for girls. He hates fairies, dollies or anything girly. He does however love baking and never shy's away from the odd sparkle or butterfly cake topping. His first love is football and his second is dinosaurs. He is also very bright.

I really can't see the problem.

As long as girls get the same educational and professional opportunities, who cares if the like pink? You can be a lawyer or a surgeon and still like pretty clothes and perfume.

gettingon ??

Quite so, nain . It's the values that the child are presented with that count. Not just at home, but within the community too.

Mothercare are the same. Meh. It's only advertising; it's the company's job to sell stuff.

Ignore!