I agree with Grumppa - both campaigns were pretty unenlightening but, instead of relying on high profile/high status people like Bob Geldof, Richard Branson and Barack Obama (the interventions of whom actually got a lot of people's backs up), the Remain team could have done so much more to warn people of the serious practical issues around leaving the EU, and been far more probing as to whether those in the Leave camp were properly prepared to carry out an orderly exit.
Why did nobody mention the "divorce" bill and the issues surrounding Ireland and Gibraltar, along with many other real and unavoidable problems that would arise.
We now hear of thousands of people being recruited to sort out the contractual/legal issues - and it has been said that thousands more civil servants will be needed after we leave the EU to take on duties which had previously been performed by EU departments, and also that substantial increases in civil servants will arise as a result of leaving, e.g.customs officials.
The issue of EU immigration seemed to focus almost entirely on "joint benefits", more particularly that UK citizens would find it much harder to work and travel in Europe if we were to leave. There wasn't much said about our huge reliance on EU workers and the very real likelihood of their sudden exodus creating major problems in many areas of employment. Or of the likely reluctance of any other EU workers to want to come to a country where they face all sorts of bureaucratic obstacles and ongoing feelings of insecurity and being unwelcome.