The Observer - "Massingham, who confirmed SCL’s account, told the Observer his company’s focus was about engaging with a campaign’s supporters and tailoring the message to them. “It’s about communicating with them in a timely and meaningful manner, not giving them too much content, and what you do give them is within the lines of what they want to hear.”
A debate is raging. Can behavioural profiling influence elections or is it a hyped technology, albeit with major consequences for privacy? Either way, the industry has come a long way since the 1980s when it first fascinated Oakes. “Behavioural modelling involving big-data analytics has arguably passed an inflection point,” said Dr Simon Moores, an expert on cybersecurity. “Thanks to the growth of predictive analytics, algorithms and big data-mining businesses you can now look forward to a future that’s made up of equal parts Orwell, Kafka, and Huxley.”
Would seem to me like they organise mass marketing for firms that pay them.
Isn't the scandal they way in which they mine data. Are their clients to blame?
I see the left are jumping on the Royals, Eton, the Tory party.
a) Old Etonians tend to get on in business. Fact. Not fair perhaps, but nothing unusual there. (We have to hate them though, say the left.)
b) Royal involvement? What? Who? When? What is the Queen paying this firm for?
c) One of their clients was the Conservative Party. So what? They have thousands of clients asking them for a certain sort of promotion.
If CA have used underhand means to mine data and threaten or intimidate, or blackmail even, then yes, let the culprits be outed. That is disgraceful, unprofessional and criminal behaviour. However, I am sure all their clients used them in good faith. Marketing and advertising is not a crime.
This is guilt by association is it?
The left are playing Cluedo with this....it was in the Palace throne room, with David Cameron, using smart phone.
It was in the White House Oval Office with Hilary Clinton using a.....grandfather clock.
It was in an Israeli kibbutz with Vladimir Putin using a loaded umbrella....
They all of course knew an old Etonian.
Let the investigations begin.