I am left bemused that for a document that needs to be filled in by everyone, the leaflet being sent out can be guaranteed to exclude the poorest and most disadvantaged in society from completing it.
I have the purple leaflet being sent out. It looks very nice, nice clean design, good use of colour, use of typeface and spacing to make it easably readableBUT then we get to the text itself. The whole centre space of the leaflet is given to the hows and whys of the census, predicated on the basis that you will be filling it in online.
The back page is a help page, done all in bullet points and in a way that I think those that most need help will find it difficult to engage with. Who will need help, there will be a large group of older people - a group most likely to be elderly, infirm - totally unfamiliar with computer technology. Ther will be that group of poorer people, who may have a low level of educaton and struggle with reading, those whose English is not good, who have no access to a computer and do not use computers because they are an unaffordable luxury.
So many, so many for whom the text and presentation of help on this leaflet will be a challenge to understand, or to follow up because its presentation is so abrupt and poor.
