Nike Sports Bras

Sports bras should be modelled by women. Not by pretend women.

Huge respect for Sharon Davies. No Nike purchases in our family.

According to this link, it was Black rock?

www.dailymail.co.uk/news/article-11952127/Big-brands-use-trans-star-Dylan-Mulvaney-increase-Corporate-Equality-Index-scores.html

My understanding is that this wasn't actually a Nike advertisement. Nike paid an influencer to post pictures of their clothing, which isn't quite the same thing.

I have no idea who follows this influencer. I know I wouldn't and I'm guessing most people who buy sportswear don't either. Maybe Nike want to appeal to a niche audience.

I'm still waiting for the first company to use a transman to advertise something to men, after all isn't 'inclusivity' the be all? I shan't hold my breath. If they had to use a transwoman they could have chosen one actually on oestrogen who had developed breasts. Inclusivity would be showing people in wheelchairs, people who are blind or deaf, with missing limbs, with prominent birthmarks, with skeletal defects that cause twisting of the body etc but no only transwomen and drag queens feature, and the compliant go along with it, and congratulate themselves for being so 'inclusive'.

GagaJo

And trans women is a recognised term. You can disagree if you like, but it is what it is.

I think the point is that it is fairly pointless to choose someone who doesn't have breasts advertising a bra which is supposed to support breasts when the wearer is undertaking sport.

It is not clever marketing.

And trans women is a recognised term. You can disagree if you like, but it is what it is.

Jest

No Oreo. I don't just. We're not all gender critical.

Adult human females are women - there are no sub-categories of women that include males. Please refer to men like Dylan Mulvaney properly - they are not “trans women”, they are men. Call them trans identifying males if you will, but using the word woman is inappropriate and offensive.
Here's a list of other companies who don't respect women or value women's purchasing power.

Oreo

^You jest?
Think I’ll try and get a job modelling jockstraps then.

Brilliant 😂😂

GagaJo

Oreo

Wow! Not seen that ad but just why use a transwoman?
I bet it’s jumping on the trans bandwagon but they got this seriously wrong.😡

That's one perspective. The other is that it shows inclusivity.

You jest?
Think I’ll try and get a job modelling jockstraps then.

Perhaps we should model men’s underpants with a sock in them?

Great idea BlueBelle

Maybe they couldnae find a wuman!!!

There is no message so the advertising is pointless.

Or the message is:

No boobs - no need for a Nike Sports bra
So don't waste your money buying our bras.

Basically, the message is 'lost' using this particular person to advertise this particular garment.

In the same way (as others have pointed out) that a woman wearing Y-fronts would be.

If Nike want to be 'inclusive' - they could've at least chosen a trans woman who'd transitioned to the point of having boobs that would benefit from a sports bra - this TGW clearly doesn't need one... just looks like someone wearing a tank-top that's shrunk in the wash.

It's nonsense.

Kate1949

Inclusivity is all very well. However, when a woman swimmer is physically and verbally attacked for giving a speech in which she said that there should be two sexes in sport (Riley Gaines) things have got out of hand.

World Athletics agrees.

World Athletics (WA), the governing body for track and field and other running competitions, announced last month that transgender women who went through male puberty can no longer compete in women's events at international competitions. The policy took effect on 31 March.

Ilovecheese

Why does inclusivity always seem to just include men. Why not a woman playing wheelchair basketball or a woman with a prosthesis.
Why would a bra need to be modelled by someone with no breasts, are they just not very effective sports bras for anyone over a double A cup?

I would be better if they'd made a post-surgery sports bra and included women who've had mastectomies, telling them that there is something to look forward to afterwards.

Inclusivity is all very well. However, when a woman swimmer is physically and verbally attacked for giving a speech in which she said that there should be two sexes in sport (Riley Gaines) things have got out of hand.

NanaDana

Regardless of the transgender issue, it doesn't make any sense to use a model with a flat chest to promote use of a sports bra., Why on earth would they need to wear one? Are Nike sports bras only effective for those who are less than generously endowed? Not a great message in advertising terms.

I think you have made a good point NanaDana, the Nike sports bra isn't really the sort of thing that would provide any support for breasts of any size, in fact it's merely a shortened version of a vest with possibly some more fibres in it, very much what my 13 year old granddaughter wears at the moment particularly as she is with us this Easter and has something similar, I imagine a precursor to an actual bra, but fine when you are on the cusp of development. Of course women come in all shapes and sizes and in that I am also agreeing with Granmarderby breasts are indeed an impediment to movement and all the more is the need for a proper sports bra when merely walking on the treadmill. That very much comes to mind when viewing this ad, and the irony here is that women, who surely it's aimed at have become superfluous in promoting a bra, a garment specifically designed to support female breasts. Would men not find it similarly ridiculous if a woman were to front a campaign say for men's Y fronts.

What next ? a transgender showing us how to breast feed !
Ridiculous and lost me from buying Nike
Disgusting advertising
There’s many ways of showing inclusivity gaga without advertising a lie and trying to remove half the population which the bra is made for
Perhaps we should model men’s underpants with a sock in them?

Well having checked out the ad on Google it is clear that the person modelling it has no actual need for a bra of any sort because just like many actual women they are flat chested.
Lucky them I say because breasts are an impediment to movement (certainly mine are)
And therefore I would not have any use for this thing Nike or otherwise because it looks like a vest top to me with probably a lot of elastine/ Lycra? And a logo on, all sweat and no support 😏

Regardless of the transgender issue, it doesn't make any sense to use a model with a flat chest to promote use of a sports bra., Why on earth would they need to wear one? Are Nike sports bras only effective for those who are less than generously endowed? Not a great message in advertising terms.

Why does inclusivity always seem to just include men. Why not a woman playing wheelchair basketball or a woman with a prosthesis.
Why would a bra need to be modelled by someone with no breasts, are they just not very effective sports bras for anyone over a double A cup?

Rape.

Sharon David is to be applauded for her bravery in standing up for women. She has had many threats of violence and tape from these unhinged, women hating activists. I won’t be buying anything from Nike from now on.