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Nike Sports Bras

(31 Posts)
TerriBull Fri 07-Apr-23 12:49:30

Well done Sharron Davis for calling on women to vote with their feet and not buy Nike Sports bras apropos of their latest advertising campaign.

I've bought sports bras, a very necessary item when as a woman you have larger breasts that need to be kept from moving around at the gym or for those who indulge in playing active sports. What is the point therefore of seeing a trans woman, Dylan Mulvaney model this item of clothing when they don't appear to have any breasts, surely there are plenty of sportswomen of all sizes who could have been used in such a campaign. As a business, sales are paramount, I wonder just how many women are going to be antagonised by this and boycott Nike as a result of this advertising campaign.

ExDancer Fri 07-Apr-23 12:57:36

Well said!

GrannyGravy13 Fri 07-Apr-23 13:03:19

No item of Nike sportswear bras included will be purchased by me for the foreseeable.

I follow Sharon Davis and respect the never ending quest she is in for women’s sports.

Oreo Fri 07-Apr-23 13:05:52

Wow! Not seen that ad but just why use a transwoman?
I bet it’s jumping on the trans bandwagon but they got this seriously wrong.😡

TerriBull Fri 07-Apr-23 13:06:51

Yes I agree GG, Sharron Davis is a champion in her brave stance in standing up for women's sports.

GagaJo Fri 07-Apr-23 13:17:27

Oreo

Wow! Not seen that ad but just why use a transwoman?
I bet it’s jumping on the trans bandwagon but they got this seriously wrong.😡

That's one perspective. The other is that it shows inclusivity.

tickingbird Fri 07-Apr-23 13:25:09

Sharon David is to be applauded for her bravery in standing up for women. She has had many threats of violence and tape from these unhinged, women hating activists. I won’t be buying anything from Nike from now on.

tickingbird Fri 07-Apr-23 13:25:24

Rape.

Ilovecheese Fri 07-Apr-23 13:31:01

Why does inclusivity always seem to just include men. Why not a woman playing wheelchair basketball or a woman with a prosthesis.
Why would a bra need to be modelled by someone with no breasts, are they just not very effective sports bras for anyone over a double A cup?

NanaDana Fri 07-Apr-23 13:46:25

Regardless of the transgender issue, it doesn't make any sense to use a model with a flat chest to promote use of a sports bra., Why on earth would they need to wear one? Are Nike sports bras only effective for those who are less than generously endowed? Not a great message in advertising terms.

Granmarderby10 Fri 07-Apr-23 13:51:44

Well having checked out the ad on Google it is clear that the person modelling it has no actual need for a bra of any sort because just like many actual women they are flat chested.
Lucky them I say because breasts are an impediment to movement (certainly mine are)
And therefore I would not have any use for this thing Nike or otherwise because it looks like a vest top to me with probably a lot of elastine/ Lycra? And a logo on, all sweat and no support 😏

BlueBelle Fri 07-Apr-23 14:11:33

What next ? a transgender showing us how to breast feed !
Ridiculous and lost me from buying Nike
Disgusting advertising
There’s many ways of showing inclusivity gaga without advertising a lie and trying to remove half the population which the bra is made for
Perhaps we should model men’s underpants with a sock in them?

TerriBull Fri 07-Apr-23 14:36:08

NanaDana

Regardless of the transgender issue, it doesn't make any sense to use a model with a flat chest to promote use of a sports bra., Why on earth would they need to wear one? Are Nike sports bras only effective for those who are less than generously endowed? Not a great message in advertising terms.

I think you have made a good point NanaDana, the Nike sports bra isn't really the sort of thing that would provide any support for breasts of any size, in fact it's merely a shortened version of a vest with possibly some more fibres in it, very much what my 13 year old granddaughter wears at the moment particularly as she is with us this Easter and has something similar, I imagine a precursor to an actual bra, but fine when you are on the cusp of development. Of course women come in all shapes and sizes and in that I am also agreeing with Granmarderby breasts are indeed an impediment to movement and all the more is the need for a proper sports bra when merely walking on the treadmill. That very much comes to mind when viewing this ad, and the irony here is that women, who surely it's aimed at have become superfluous in promoting a bra, a garment specifically designed to support female breasts. Would men not find it similarly ridiculous if a woman were to front a campaign say for men's Y fronts.

Kate1949 Fri 07-Apr-23 14:55:31

Inclusivity is all very well. However, when a woman swimmer is physically and verbally attacked for giving a speech in which she said that there should be two sexes in sport (Riley Gaines) things have got out of hand.

Callistemon21 Fri 07-Apr-23 14:59:02

Ilovecheese

Why does inclusivity always seem to just include men. Why not a woman playing wheelchair basketball or a woman with a prosthesis.
Why would a bra need to be modelled by someone with no breasts, are they just not very effective sports bras for anyone over a double A cup?

I would be better if they'd made a post-surgery sports bra and included women who've had mastectomies, telling them that there is something to look forward to afterwards.

Callistemon21 Fri 07-Apr-23 15:00:37

Kate1949

Inclusivity is all very well. However, when a woman swimmer is physically and verbally attacked for giving a speech in which she said that there should be two sexes in sport (Riley Gaines) things have got out of hand.

World Athletics agrees.

World Athletics (WA), the governing body for track and field and other running competitions, announced last month that transgender women who went through male puberty can no longer compete in women's events at international competitions. The policy took effect on 31 March.

Dickens Fri 07-Apr-23 15:16:11

Basically, the message is 'lost' using this particular person to advertise this particular garment.

In the same way (as others have pointed out) that a woman wearing Y-fronts would be.

If Nike want to be 'inclusive' - they could've at least chosen a trans woman who'd transitioned to the point of having boobs that would benefit from a sports bra - this TGW clearly doesn't need one... just looks like someone wearing a tank-top that's shrunk in the wash.

It's nonsense.

Callistemon21 Fri 07-Apr-23 15:19:58

There is no message so the advertising is pointless.

Or the message is:

No boobs - no need for a Nike Sports bra
So don't waste your money buying our bras.

Fleur20 Fri 07-Apr-23 15:35:24

Maybe they couldnae find a wuman!!!

Sparklefizz Fri 07-Apr-23 16:59:56

Perhaps we should model men’s underpants with a sock in them?

Great idea BlueBelle grin

Oreo Fri 07-Apr-23 19:07:10

GagaJo

Oreo

Wow! Not seen that ad but just why use a transwoman?
I bet it’s jumping on the trans bandwagon but they got this seriously wrong.😡

That's one perspective. The other is that it shows inclusivity.

You jest?
Think I’ll try and get a job modelling jockstraps then.

tickingbird Fri 07-Apr-23 20:23:15

Oreo

^You jest?
Think I’ll try and get a job modelling jockstraps then.

Brilliant 😂😂

BeverleyJB Fri 07-Apr-23 21:44:16

Adult human females are women - there are no sub-categories of women that include males. Please refer to men like Dylan Mulvaney properly - they are not “trans women”, they are men. Call them trans identifying males if you will, but using the word woman is inappropriate and offensive.
Here's a list of other companies who don't respect women or value women's purchasing power.

GagaJo Fri 07-Apr-23 22:04:52

No Oreo. I don't just. We're not all gender critical.

GagaJo Fri 07-Apr-23 22:05:05

Jest