ronib
Vintagewhine the readership of the Telegraph is under 1.5 million a day and the Uk population is 67 million. The demographic of Telegraph readers is older, more affluent, male and social classes ABC apparently. I don’t know why anyone would want to target this group particularly? But then I suffer from thinking a billion pounds is a lot of money when to some, it’s clearly loose change.
The Times, Telegraph and Guardian are considered the big three newspapers, only the Telegraph is currently for sale. It's not about making money but since going behind a paywall the Telegraph has increased it's paid subscribers and it's well defined readership is an advantage not a disadvantage.