Freya5
undines
It seems to me that the Conservatives are cornered rats and thus dangerous to people in this country who need to be cared for by the State. I think they will 'please' their committed section of the electorate by draconian policies that will hurt certain vulnerable members of the public - and not only do I believe they do not care, I think they actively want those people to go off and die - which they will, either fairly quickly, through malnutrition, or more slowly through debilitating depression, leading to chronic disease etc. There is too much talk of 'benefit cheats' which is the usual rallying cry of committed Tories. I am not bothered about these 'cheats' nearly as much as I am about the many millions cost to the tax-payer by misbehaving bankers. I have a personal stake in this as my youngest son is autistic and unable to work, even though he seems very fit - I can see a case being made to take away his benefit, which will put even more pressure on me, at 73, and still working full time. So, to answer the question, the rebranding, depending on its nature (which I know nothing of) could work a little bit, if it further consolidates the usual hard-liners. I doubt if Labour will be any better, anyway. I don't get the impression that kindness and care for the vulnerable are high on the public agenda anywhere - but then that is just 'my impression'.
I think you've been reading, and swallowing, too many conspiracy theories from the Morning Star.
I suspect that undines, in common with most of our age group, don't include The Morning Star in their media selection and, if we ever did, stopped reading it decades ago.
Her view of the current party in power may not be mine, but it's no more conspiratorial than the frequent accusations made against the current Labour party.
The Tories are under threat of losing their seats, and they most certainly are casting around for votes, and both they and those with vested interests will quite naturally try to disparage those with the least representation - those on benefits either through sickness or disability, or through unemployment... because they are a constant in the right-wing media, wheeled out whenever the public appears to be dithering about the future economic welfare of the country.
In the same way that others immediately latch onto bankers' bonuses and the rich 'not paying their taxes', etc.
The reality of course is a lot more complex. There are benefit scroungers and there are those who, quite legally, can avoid paying their taxes. But this is down to the economic system of Capitalism and the way it functions. As much as it can lift people out of poverty, it can also condemn them to it. Neither is a conspiracy, it's how it works.