It seems to me that the Conservatives are cornered rats and thus dangerous to people in this country who need to be cared for by the State. I think they will 'please' their committed section of the electorate by draconian policies that will hurt certain vulnerable members of the public - and not only do I believe they do not care, I think they actively want those people to go off and die - which they will, either fairly quickly, through malnutrition, or more slowly through debilitating depression, leading to chronic disease etc. There is too much talk of 'benefit cheats' which is the usual rallying cry of committed Tories. I am not bothered about these 'cheats' nearly as much as I am about the many millions cost to the tax-payer by misbehaving bankers. I have a personal stake in this as my youngest son is autistic and unable to work, even though he seems very fit - I can see a case being made to take away his benefit, which will put even more pressure on me, at 73, and still working full time. So, to answer the question, the rebranding, depending on its nature (which I know nothing of) could work a little bit, if it further consolidates the usual hard-liners. I doubt if Labour will be any better, anyway. I don't get the impression that kindness and care for the vulnerable are high on the public agenda anywhere - but then that is just 'my impression'.
Bereavement wipes out everything
