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Elon Musk's X/Twitter is suing a group of advertisers and major companies, accusing them of unlawfully agreeing to "boycott" the site.
It has filed a claim against the food giants Unilever and Mars, private healthcare company CVS Health, and renewable energy firm Orsted - along with a trade association called the World Federation of Advertisers (WFA) - in a Texas court.
X claims they have deprived it of "billions of dollars" in revenue.
Legal experts say the case is unlikely to succeed as any collusion or agreement between companies will be hard to prove.
The lawsuit relates to the period in 2022 just after Mr Musk bought X, then known as Twitter, when advertising revenue dived.
Some companies had been wary of advertising on the platform as concerns rose that its new owner was not serious enough about removing harmful online content.
In the year after Mr Musk bought what was formerly Twitter, advertising revenue slumped by more than half.
www.bbc.co.uk/news/articles/cn47798gxx4o
Even if the case succeeds, the social media site cannot force companies to buy advertising space on the platform. (from the same BBC article).
Musk should perhaps have stuck to what he, undoubtedly, is good at - electrical engineering. And new space technology. Which garnered him millions of fans. Not to mention revenue.
He accused 'activists' of attempting to destroy free speech on Twitter/X.
Bloomberg reported that, the day after Musk took over the platform, use of the n-word increased by 1,300%.
Considering just how many black people, are involved in and with businesses and global giants such as General Motors, Audi, Mondelez, Pfizer, etc, etc... what did this genius think would happen when he allowed the Twits on Twitter to use the most insulting, insensitive and provocative language to describe them?




