“Look, you’re doing it wrong,” he said to Mr Khan and his entourage. “Every day, I wake up and I tweet the craziest thing I can think of.
“The press run after that, and then I can get on and do what I actually want somewhere else”.
It works though, doesn't it. I'm not saying it's right, it's outrageous, and not the way to run a country but the statement about Gaza is one of the craziest things he could think, the world is reacting and not keeping an eye on what else he is up to.
Distraction strategy.
In this country they call it "a good day to bury bad news".