People vote for what directly affects them most. Jobs in areas of unemployment, housing in areas of exceptional housing stress, education, the NHS, transport as and where these make people's life difficult.
Economic issues, per se, have never guided people's votes and I doubt they ever will. Jobs are not an issue where I live because unemployment rates are below average and jobs are mainly permanent and well-paid. On the other hand transport - poorly maintained roads, local national routes working well above capacity, with the constant delays this causes, the disruption caused by HS2, the vast number of temporary traffic lights caused by the amount of new estates being built, which makes almost any journey, even to the local shops, a nightmare, and most of all, the plan to build a huge reservoir in the area affect voting intentions far more than jobs.
The national issue that affects them most is a deep cynical disconnect from national politics, that means more and more people are not voting or voting for anyone other than the two main parties. Up north this has meant lots of Reform MPs. In my area it has meant most local constituencies now have Liberal Democrat MPs.
Sure Start is a classic example of the disconnect between voters and the 2 main parties - and also Luke Campbell. I doubt anyone who benefitted from Sure Start saw it in economic benefit terms. All will have supported it because of the help it gave to children and families in areas of deprivation and children in those areas have suffered badly from its loss.
One of the most intersting things about Reform successes in recent local elections is how quiet they have gone since winning all these councils. Someone commented to me that Reforms sudden growth meant that many new councillors had little or no experience of what being a councillor involved, the long hours of unpaid work, the evenings spent at meetings, the limitations to what they can achieve because of legislative rules that restrict their freedom to reduce services, or exclude groups from benefitting from services.
Its wonderful making all these promises of R(r)eform when you are just strutting the streets and online. It is a very different kettle of fish when you get your hands on the levers of power and discover they can only adjust things not change them.