I’m glad that Starmer mentioned that Farage said Jaguar Land Rover deserved to go bust simply because he didn’t like their latest advertisement which he deemed“woke”. What does NF care about job losses not only at JLR itself but in the supply chain?
AI Overview
If JLR were to fail, tens of thousands of jobs could be at risk, primarily within its extensive supply chain, which supports around 100,000 to 120,000 non-JLR jobs in the UK, and potentially a further 60,000 to 70,000 jobs from the spending of those workers. While JLR directly employs approximately 30,000 to 34,000 people in the UK, the failure of the company would have a devastating and irreversible impact on its vast network of suppliers, many of which are small businesses.
A company in trouble because of a cyber attack and Farage says they deserve to go bust?! Perhaps he would have liked to see M&S and the Co-op go bust too or indeed any employer whose systems are subject to a cyber attack.
Surely the point of the Jaguar ad was to be noticed. That’s what advertising is about. Trying to get noticed is something Reform do on a daily basis - say or do something controversial to keep in the news.
Is the country ready for a Farage government? Is it ready for a goverment that would be happy see huge job losses in any employer it considered woke?
JLR, albeit now owned by Tata, is still a manufacturer of iconic British brands with over 1.5 million cars exported abroad each year, a quarter of those to the USA. One wonders if Farage was also having a fit of pique because JLR halted exports to the USA due to his hero Trump’s tariffs.
www.theguardian.com/business/2025/aug/08/jaguar-land-rover-profits-dented-tariffs-drop-sales
How is it “saving our country”” to wish a company like JLR to fail?