I notice Reform UK has gone from 30% in the polls to 23% now. I think revelations about Farage's business dealings and personality have damaged the party, and Labour electing a Northern leader is reducing support for Reform in the North.
While I can understand the frustrations with the two main parties and their unsuccessful governments, Farage is someone who promises too much like sweeping tax cuts and whosr party doesn't seem straight up.
Also on the other side of the spectrum, the Greens seem to be falling back from 17% in some polls in May to 10% now. Perhaps voters have seen that both Reform and the Greens are too extreme and have questionable leaders.
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