Advertising aimed at over 50s

Certainly some advertising ok . but when they cm on the back of completed surveys they make themselves a b***dy pest

Love your answer! It says everything I wanted to say, but much more succinctly than I would have put it!

I am late 50s. Youngest DS is only 12.With so many women having children after 40 maybe the adverts should be child related??. I would just like to be able to buy a magazine with nice wearable,affordable fashion, current affairs, travel and arts and no adverts for stairlifts, incontinence products and general plans. I have to work for years yet so need workwear and smart widefit shoes!

Anno my auntie loved PF and when she could no longer walk to the newsagents I bought it for her on subscription.

Although I don't read PF, I have dear friend who does and believe me it would be difficult to hate that lady. She had a very poor childhood but is a skilled dressmaker and tailor. However she has never been confident with reading and writing (perfectly competent but lacking confidence) and rarely tackles a book so her choice of reading is PF and I wouldn't dream of criticising. Ok to hate the publication but maybe not the reader?

Probably just sliding gently backwards into my second childhood!

going backwards, not forwards! A good motto

I quite fancy the thought of choosing my own urn, or coffin handles, on eBay, though.

I did one of those mental age quizzes and came out at 30. I don't know whether to be pleased or insulted!

Having a few chuckles as I skim through this thread and I have just had a thought:

If advertisements such as those in iamnotanapple's hilarious list are aimed at the over 50's and life begins at 40, that gives us just ten years to fit in all the fun!

(Apparently)

And increasingly, no decent pension either. What will happen to all of those companies in ten years' time, I wonder? All of those sedate river cruise boats will have to install paddling pools and employ babysitters!

Iamnotanapples list of ads is surely not aimed at the over 50s?! That's all for the over 90s! We're all still middle aged - 60 is the new 40 and all that (or is it the other way around?)

Personal most adverts pass me by. We generally record non BBC TV so the ads can be fast forwarded and stuff in mags is easily ignored. The only ones which comes to mind which I notice because it annoys me so are the holiday brochures (harder to ignore when you've sent for them). The smiling, carefree grey haired couples enjoying their holidays as if it's a way of life, because the advertisers see retired people as being carefree with no responsibilities. They obviously have no idea how many over 50s have children, grandchildren, elderly parents relying on them for support.

Aww, Nellie, don't knock the good old PF or its readers. However 'cosy' and mundane the stories, the fact is that it still has a readership and has, strangely, stood the test of time. Is now the time to admit that my great grandfather was its first editor, and my grandfather the third editor? And no, I don't read it myself!

I have heard of it, but could not tell you what it is. I'm more likely to pick up New Scientist or Cosmopolitan!

I had thought that I had said all I had to say on this subject, but the fact is that we should all be making wills, I have lost eight friends over the past two years, in their late 30s and into their late 40s, all through cancer and strokes. I have only lost one older family member in all that time, in her late 90s. So please aim your will-writing adverts at younger people, they are the ones who don't bother and cause all sorts of chaos.

Why show an older person using a raised chair, why not show a 17 year old who has broken his back in a motorcycle accident?

My sister wanted to go on a river cruise 20 years ago when she was in her early 30s. She didn't go because she said they only catered for older people.

So my ultimate advice would be - stop employing all those ignorant youths and give someone with some brains and experience a job.

I think everyone has said it for me. Janerowena in particular. Their is nothing to add to all this Wisdom.

My pet hate is the woman who reads "People's Friend" Do any of you know anyone who reads "Peoples friend?" (Other than in the doctors surgery!)

Oh, I have just realised .......

In fact welcome to several new posters.

Well put iamnotanapple and welcome if you're a new poster.

The ability to scroll through the adverts is a blessing. If you have not recorded the programme, put it on pause, wander off and empty the washing machine and make a culpa. Then when you return you can catch up and go through ads at x4 speed. Wonderful things these free-sat boxes.
Does anyone else think most of the photos used in print and internet ads look like they are photos of Americans. Difficult to put my finger on why.
I guess the big on-line photo-libraries that graphic artists go to, to find photos are the reason.
It's the same with pictures of "people at work" .

Over 50's marketing on the television and in magazines is what I think of as the one foot in the grave ads. Ie they think the over 50's or even approaching it at about 47 say are only interested in
1) Leaving a little nest egg for our offspring when we die which could be almost iminent,
2) Paying for our funerals
3) Taking care of our frail and leaking bladders discreetly.
4) Having baths in an upright position.
5) Cruising up the stairs slower than the average snail who's gone for a nap when we still have the use of our legs.
6) Having posh nosh meals on wheels that even our grandkids can eat with us too sometimes.
7) Going on quiet holidays when the children are all back in school so we don't have to put up with their shrieking alien little way.
8) Being able to have the occasional last snog before we finally turn up our toes (which is all the bedroom action that we can expect at our age) thanks to the miracle of some glue stuff that stops our teeth suddenly falling out when our partner suddenly having a flash back to his long forgotten youth when he used to french kiss all the girls behind the bikesheds, tries it on you his dentally challenged partner.

I ask you who wants to listen to all that stuff, I don't feel any different now inside than I did when I was in my 20's I'm interested in the same sorts of things and don't want to be targeted by advertising because of the date on my birth certificate. I still want to know what is this summers hotest fashion look, about what new records are playing on the radio and what is this seasons must see new film. I have no interest in suddenly throwing out all my lacey underwear when I get to 50 and donning thermal long johns. So please Mr Marketing when you target me target me just as a woman who is interested in living life to the full until its time for me to meet my maker. If I get an embarassing case of incontinence along the way I'm quite capable of discreetly popping along to see my doctor to get some advice and into my local pharmacy to have a little chat with my ever so knowledgeable pharmacist about panty liners.
We surely would think it in bad taste if an ad came on the tele urging us to think about to what degree we want to be embalmed and what coffin handles we prefer lest we pop our clogs without conveying these important things to our loved ones. Well surely its just as bad taste to keep reminding a sector of our community on a daily basis that they havent got long for this world so they better start a funeral plan or to keep harping on about their bad health and infirmities. I think we have forgotten to stand up for our rights as consumers to say, Look I don't want to hear about your highly efficient incontinence pads when I'm about to sit down to my dinner.
There are some commodities you can buy that you should be able to go and seek them out when you need them and the rest of the time they should keep a butlers silence.
And don't get me started about those firms who agressively market to the over 60's by pushing for an in home appointment and then stay for 4-6 hours to wear their target audience down until they sign on the dotted line just to get rid of them. Yes Mr I can put your bed up and down into any position and tilt and rotate it 360 degrees, (actually that bed is starting to sound a bit interesting!). I've got your number!

The ones who wear twinsets and "fought the war for you" are a generation older than you, Sylvia so most of them have died out.

In another twentyfive years, maybe the norm for pensioners of your age will be your "wild woman from Borneo" look, and non-conforming 70 year-olds in space suits and shaved heads will be thinking they they are a lot of clones.

Thank goodness for eccentric gransnetters who wear what they like

The trouble is many old women turn into clones. They wear twin sets with ski pants and anoraks with those dangly bits to secure the hoods. They wear pearl necklaces and have tightly permed hair tinted pink or blue.
They say they are pensioners as any excuse for all sorts of things and moan about how much better life was in the old days and 'we fought the war for you'.
I asked my GP when the transition would happen and he replied that I would always be the same in nice unusual skirts, have a wild hairstyle and be eccentric. I think people would agree that he was right.
At 71 I mostly feel 18, do at least an hour of jogging a day using the wii fit, my hair is still brownish and like the 'wild girl of Borneo'
I'd like to sit down and read books and magazines like my already elderly friends of 40 but I find too much else to do with gardening and internet pursuits. One day I will!
And, I don't wear a swimming costume in the bath!

The adverts on tv now last for so long that I can go to the loo, make a coffee and do some washing up during the first lot. 10 minutes later I am finishing the washing-up, getting some bits out of the freezer to start cooking something for the freezer. 15 minutes later I am back outside finishing off the coking, and wondering whether to do a bit of ironing during the next advert break. I usually finish up with doing some mending because I am exhausted by all that advert-avoidance.

I hate advertising of all kinds and go out of my way to avoid it so I'm never aware whether it's aimed at 'old' people or not. I rarely watch live tv and will go wash up, make tea, inspect plumbing or any other activity that temporarily removes me from the advert infested area if I do - mostly though we watch stuff previously recorded so we can ff through. I run an adblocker on my browser, don't listen to the radio or read newspapers. The only advertisements I ever look at are the ones in a magazine for fat people because they are mostly of interest to me as a fat person trying to become less so. And because sometimes they contain money off offers

How come all these companies don't realise that the very people they are aiming at, feel alienated and upset by their advertising strategies?

I shall alter mine again as soon as that starts, then. I read somewhere that you can only alter your DOB three times on fb, after that they think you are a troll and ban you. I have told my friend (only 56) that the reason that she is getting funeral plans while I get wrinkle creams, is because I deducted several years from my age because I didn't want to be a victim of identity theft. It was a lucky choice for me as it quite upsets her and I know it would infuriate me.