Simples. He likes and wants your company. He wants nice holidays and meals out (who doesn't) and he wants to share these things specifically with you. You can still pay for some things, do picnics or meals at home etc but honestly he will get fed up knowing that you can both have so much more fun, do so much more and see so much more.
You've proved you aren't a gold digger and he obviously doesn't think you are a gold digger but you are in danger of becoming a pain in the bum.
I don't see this as coercive control. If I really wanted someone's company on a holiday or night out and they were "poor" then I would happily pay for them (male or female). Besides, if he is a traditional sort of bloke he won't think paying for his love interest on social occasions is untoward or weird.
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