Well I think it is going to be one for m'learned friends.
According to the Times, Digital Media Cinema the company that handles adverts for Odeon, Cineworld and Vue Cinemas, has a policy that states 'an advertisement must not in the reasonable opinion of DCM constitute political or religious advertising'.
Perfectly fair and reasonable IMHO. Advertising the commercial aspects of Christmas is one thing, the Archbishop reciting the Lord's Prayer quite another.
The C of E is claiming religious discrimination.
Good luck with that.
Policy culture is now so engrained in this country that the importance of adhering to a Policy must surely outweigh the hurt feelings of anyone who feels they have been discriminated against.
<slight irony emoticon>