Morning all,
Thanks very much for all the thoughts and feedback. It’s new for us to talk about a campaign to a community and get some input before we launch, and we really appreciate all the knowledge you've brought to the table. We've been to STC for some feedback in response to your comments, and here's what they said:
"I thought it would be useful first of all to revisit why we're looking at reading. We come to education and reading from child poverty. We've been campaigning on child poverty in the UK for 80 years, and this push will be the most ambitious thing attempted since free school meals in the '40s. As you know, child poverty is relentlessly on the rise, despite the recovery. As our report A Fair Start for Every Child showed in May, this means potentially ruined childhoods, children growing up in cold, damp homes."
"We all know that poverty can cut short life chances. Our analysis in last year’s report on educational inequality Too Young to Fail showed that by the time a child is seven, nearly 80% of the difference in GCSE results between rich and poor is already set. We see too often that poverty can become a life sentence. And reading well early is the single thing that makes the most difference."
"That's why we are launching this reading campaign, along with a large number of other charities, including those addressing special needs, early years and language development as well as literacy, in September."
"This isn't just an education policy-led campaign, like others before. Our campaign is about mobilising the public to raise the importance of reading and the enjoyment of reading at the same time. We all want to solve the problem of children falling behind because they are from poorer families once and for all."
"I wish we could share all the details ahead of launch but we have to keep the powder dry. We are looking at activities around the whole country, and we're especially focused on trying to reach poorer parents and children. We aim to get reading and the joy of reading out there as widely as possible, to reach children wherever they are and whatever media their parents read. That does include work with The Sun, and a vast range of other media."
"The Gransnet community could be a huge and powerful part of that – helping to shape the future of the campaign. I'd be more than happy to come back to this thread after launch and take your soundings again at that point."