The wig "nonsense" is orthodox Jewish practice (like little skull caps or hats on the men) and not confined to older ladies. What I don't understand is why the women I see wear such unflattering frumpy wigs, not something sassy.
I really can't get too worked up about it, but did feel a frisson of shock when I saw a very good looking, glamorous couple walking through John Lewis recently. Perhaps in their mid-late 30's he strode on ahead, while she , beautifully dressed in embellished traditional dress, kept the requisite 10 or so paces behind him. Hmm I thought, don't like that.