East clothing - good news

? GillT57!

Middle class me loves East!

Best news I've had today.

Can’t wait to stock up again, some of my east clothes have seen better days, like the slightly faded blue linen top, I have on today!

My ’go to’ brands are Fat Face, Manteray in Debenhams and Joe Brown. Occasionally H and M and M and S.
Comfortable and stylish pieces to cover up lumps and bumps.
I will investigate East though. It sounds perfect for me.
Thank you for the recommendation.

Great news! Instantly did a search and found the following - it says online and as others said owned by Monsoon. Fingers crossed!
www.drapersonline.com/news/monsoon-founder-to-relaunch-east/7035962.article
Hope the link works!

Bother just checked and link didn't work so here is the article copied.
Womenswear retailer East is relaunching online next month with a focus on sustainability, after it was bought out of administration by Monsoon Accessorize founder and chief executive officer Peter Simon.
East fell into administration in January 2018 for the second time in less than three years, blaming tough trading for the collapse. Simon acquired the retailer in May 2018 under his company Drillgreat Group.
East will relaunch online in mid-June, offering bohemian-inspired womenswear, accessories and homeware. There are no store openings in the pipeline, but the brand is planning to open wholesale accounts and may launch childrenswear in the future.
Retail prices will range from £59 for a top to £299 a printed silk kimono.
Earlier this year Simon hired the head of design at Monsoon, Caroline Jackson, as East’s brand director. She will oversee the brand’s creative direction, through the use of sustainable fabrics and products, while remaining in her role at Monsoon.

Good news! I always loved their cotton maxi dresses, linen cardigans, merino midi cardies.
I’m classless - refuse to be put into a little box! ?

I must try them again because the only 2 things I ever bought were very poor quality, Sounds like I was just unlucky. Only ever bought one thing from Monsoon and that fell apart. Sorry folks, maybe I should steer clear and leave it to people who have better luck!

Wonderful news! I've not had the message yet though I was on their mailing list.

Have just read BGranniel's link and am very disappointed to see that one of Monsoon's designers is involved. East's clothes were just so much more wearable and stylish than Monsoon.

I shopped in both East and Monsoon and have always been entirely happy with the quality of their clothes. I didn't shop in East often but I have had one of their dresses in my wardrobe for over 6 years, wear it regularly and expect to be wearing it for some years to come. Much the same applies to Monsoon.

Less than happy it will be online only. I like to look, feel and try on clothes before buying. I really cannot be bothered with unparcelling and parcelling up again and traipsing to the post office or some collection centre miles away with returns.

Hopefully this is the correct link to sign up www.east.co.uk/password

I have just read that it will be an Online business only, selling more sustainable clothing. Now owned by Monsoon. Meant to be launching mid June. Hooray.

So pleased. I have lots of necklaces and ear-rings from East although no clothes which I thought were lovely but way overpriced.

Liked the East designs but not the cuts. Can’t stand dresses with pleated (or is it darted) waistlines which is what Seasalt tend to do as well - they make me look bigger. Though a size 14, I find bodycon dresses suit me best (so long as they are not too short)

I’ve never had an issue with the quality of East, not so Monoon, I remember discovering Monsoon, our nearest store was a big old two story building, packed with so much stuff, you could be in there all day, lots of beautiful Indian fabrics, silks, cottons, gorgeous scarves and jewellery, a great big sofa where your long suffering husband could wait, and the manager there, was helpful and full of advice, she’d go rummaging through the store for things she thought I’d like , I loved it!

Sadly now, it’s just another high street store

Everything in East was too long for me. I'm 5ft 3in. Generally, could we gave clothes to fit shorter people please. We're not all 5 ft 10.

I do agree LuckyFour, I’m shorter than you, I always have to spend an extra £20 having things taken up, which is annoying!

Sara65 - totally agree with you regarding Monsoon.

Hi Merryweather, i shop to cover lumps and bumps too. Recommend Seasalt their tops are just the right length.

Love Seasalt but their dresses are miles too long - even the petite ones. I thought I was 5 ft for years but hospital measurements confirm I'm now 4 ft 11, so clothes buying can be a struggle especially as I am no sylph.
Used to love Monsoon in my slimmer days - it was exotic and the colours rich and unusual. Their designs and styles don't appeal to me as much these days.

I have many lumps and bumps and would love extra-petite/ dumpy ranges for the not-so-willowy. Sara65 I too have to have things taken up - till recently MIL has done some things for me but she's unable to do it now she's frail. My sewing skills are more limited, unfortunately.

Rowantree

My mother in law was an excellent seamstress, she could alter anything to fit!

I’m not even sure if I own a needle!

I can’t believe people would pay £20 to have a hem taken up. Whatever happened to sewing skills☹️ What is the country coming to etc etc.

Thank God I am 5'8" and have remained at 8 stone. (NOT)

I used to buy lots of East and really missed it. It was taken over by Monsoon some time ago but nothing appeared in the Monsoon shops and in fact Monsoon has gone down hill in my opinion. I look forward to being able to get some nice tunic tops and floppy trousers for evening wear.