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M and S axe it’s Classic Range !

(116 Posts)
NanKate Sun 10-Nov-19 15:53:48

I was disappointed to read today that M and S we’re stopping their Classic range of clothes aimed at women 55 or over. I often by jackets and tops from that range and jazz them up with scarves and jewellery.

M and S say they want to appeal to a broader range of shoppers ! Oh yes by reducing the number of ranges such as Limited, Portfolio and Indigo. ???

I wonder if they ever ask older S shoppers what they want. From my experience younger shoppers wouldn’t be seen dead in M and S, other than in the Food Hall.

Eloethan Wed 13-Nov-19 21:53:52

I've noticed their fitting rooms are not very forgiving. I haven't got the greatest figure in the world but there is something about the lighting in M&S cubicles that makes me look even more like a sack of potatoes than usual. It is truly depressing to try clothes on there.

I do quite like the Per Una jeans range, because the high waists and the sizing generally I find quite good. The materials, though, don't seem as robust as before - more stretchy, not so snug.

I don't think I've ever found anything in the Classic range that I like.

I find some good clothes in TK Maxx, although you need more time and patience to find stuff.

Chewbacca Wed 13-Nov-19 21:45:42

I'm still growling about the £39.50 polo neck sweater that I bought late September, washed twice and is now covered in pilling and bobbles around the arms and bust area. And the polo neck looks as though it's totally collapsed. The quality of M&S is awful these days and certainly no better than Primark or Matalan. angry

Merryweather Wed 13-Nov-19 21:19:23

By younger generation what sort of age range do you think they currently aim for? Or are trying to?
For me, other than the £15 jeggings there's no choice at all for me. I don't want none natural fabrics or horrific colours. I used to buy my underwear from there but it's not the same now as it was in my teens and twenties. Now mid 30's. The children clothes some are horrible material and designs, those that aren't are too expensive. It's not like they will wear it next year as by then mine have grown two sizes at least. The school uniform was better quality in Asda this year.
I seem to be buying more in Debenhams and Asda or handmade.

Callistemon Wed 13-Nov-19 19:23:33

Yes, bring back Indigo Norma

Great for casuals that were a bit different.

ALANaV Wed 13-Nov-19 19:02:15

Was only having this conversation today ….after shopping at M & S Outlet shop.....terrific bargains, mostly ALL from the Classic range ,,,trousers, jumpers, blouses ….ie pairs of casual trousers for wearing indoors ..£5.00 ...pair of pink trousers (for next summer) £2.99....I had seen most of the things in the actual shop, so know the prices were not just special buys for the Outlet but actual stock that didn't sell. ! Loads of pairs of classic trousers, all shapes and leg lengths, lovely night wear, tops and jumpers ….and SOOOOOO cheap ..I am afraid I spent too much as usual ! Also, a pair of sheets king size, at £10 each (paid £22 each a few weeks before in store ! SADLY I think the reason all these Classic range are in the Outlet is that M & S mistakenly think their core customer is now younger ,,,,,,in their dreams ! I used to love the M & S clothes ...when at work, their suits jackets etc were amazin ...good quality, washed well ….this week I wanted a classic black blazer type jacket ...NOTHING ...and some LONG LENGTH black straight leg trousers ...NOTHING ! EVERYTHING TOO SMALL AND TOO SHORT …...as someone else said, they are NOT listening to their once loyal customers ...so where do we go now for out clothing purchases ? sad

Nicky7of7 Wed 13-Nov-19 18:27:40

Sorry that should say helpful, courteous and cheerful!

Nicky7of7 Wed 13-Nov-19 18:25:42

I would just like to say that the M and S staff at the Freeport Outlet store in Braintree, Essex are absolutely amazing. So helpful, courteous and helpful. The M and S food store there also seems to have lovely helpful cheerful staff!

NormaF Wed 13-Nov-19 17:42:25

Bring Back Indigo!

Caro57 Wed 13-Nov-19 17:37:52

Rarely shop inM&S but seems daft especially as the population is aging

glammagran Wed 13-Nov-19 17:37:00

I wouldn’t be seen dead in the Classics range (I’m mid 60’s). That apart, the quality of much of their clothing is sub Primark. I bought slippers in the spring which have worn holes in the backs of them - I do expect a pair to last a year at least. I buy my jeans there as I find them to be an excellent fit. However I have just returned a pair of regular length as they were at least 6” longer than others I have in “same” length. I submitted a photo of an existing pair overlaid on the new pair to show this but of course, I got no response. I have returned several bras from the Autograph range which fell apart after a couple of washes. Then I’m stuck with the matching pants. I feel like never using them again.

Conni7 Wed 13-Nov-19 17:15:09

Yes, they have done this before, trying to appeal to younger people and ignoring their older regular customers. Why can't they include both? Remember the time when you could only buy "thong" knickers? It was during Stuart Rose's time, and I sent an email asking what he'd done with my knickers but never got a reply.

Quizzer Wed 13-Nov-19 16:32:43

*conscious

Quizzer Wed 13-Nov-19 16:30:50

I am 70 and fashion conscience. As far as I am concerned M and S have got it all completely wrong these days. Apart from the peculiar designs, they cannot control their sizing. I have M and S tops in sizes 14 up to 20 and trousers from 16 to 20.
I don't live close to a branch so try to buy on line. My last order was for nine items, eight were returned due to poor sizing, some too big, some too small and some with sleeves suitable for an orangutan. I won't bother again.

tidyskatemum Wed 13-Nov-19 15:51:26

M&S lost the plot some time ago. I always used to buy work trousers there - the quality was decent and I never needed to try them on as sizing was always consistent. Now fabrics are often nasty and scratchy, sizing is all over the place and you may find an entire rack of only one or two sizes. And I wish someone would cotton on that customers don't want garish colours and sparkly bits when it comes to knitwear etc.

Jinty44 Wed 13-Nov-19 15:23:14

M&S are really struggling, and frankly, it's their own fault. Their core customers are women aged 55 plus. Yes, you have to 'replace' older customers with younger as we die off grin, but really, it's a good idea to keep those core customers whilst you attract the new; I sometimes feel they're throwing us away in the hope of attracting those new, younger customers. And I don't think it's working, they young are not flocking through their doors (not even their website doors).

Add to that that the quality took a serious nosedive years ago and they don't get a lot of money from me now. Yet I remember in the 80s/90s when I had a desk job and I used to spend an absolute fortune on work suits, blouses, scarfs, belts, coats. I got my make-up from there too! And earrings. Pretty much my entire wardrobe was from M&S; it was fashionable and good quality.

I very much doubt the 20-somethings of today can find a fraction of what they're looking for in M&S these days, whereas in the past my 20-something self could get everything. I've been looking (for presents for 20-somethings smile) and I come away empty-handed every time, except for maybe a pair of coloured leather gloves.

But this has been going on for years. They keep trying to re-invent themselves, but I can't say I see any end to their decline sad.

Musicgirl Wed 13-Nov-19 14:50:24

My mother is very cross at the demise of the M and S Classic range and indeed l liked their basic cardigans. As others have said M and S are trying too hard to be trendy but a casual glance at the age of the average M and S shopper would lead me to think they are missing a trick. Have you noticed that it is the ranges that traditionally catered for the more mature customers that are going out of business? Yet it is this age group that has the money to spend.

Skye17 Wed 13-Nov-19 14:37:11

I never bought from the Classic range despite checking them out sometimes. I do miss the Indigo one, though. Per Una seems to have gone downhill.

It’s sad that the sizing seems to have become so inconsistent in M & S. I recently tried on two ‘size 12’ tops that were quite different sizes. I commented on this to the assistant, who didn’t look at all surprised.

Lizziejae56 Wed 13-Nov-19 14:32:33

Battle of the Brands tomorrow evening should be interesting, but I think it may be more focused on food as Mark's N Sparks up against Waitrose. We'll see

Aepgirl Wed 13-Nov-19 13:52:24

M&S don’t want the ‘older’ shopper, but why do they think young people want to buy their overpriced bad quality clothes? Even a Holly Willoughby doesn’t look that good in their clothes.

jo1book Wed 13-Nov-19 13:27:39

The ageing population doesn't want old fashioned clothes!
I grew up in the sixties and remember all the lovely boutiques and now buy from a famous althleisure company.
As a thought, have a look at Boundary Mill Stores if you have one local. Cut prices on designer stuff. Also, House of Bruer (online) does reasonably priced classic stuff.
A friend (86) who worshipped M&S now buys from Edinburgh Wollen Mill as the prices are keen and the stuff is very like M&S's in the past.

CrazyGrandma2 Wed 13-Nov-19 13:17:38

I think that M&S lost the clothes plot years ago and have still been unable to locate it! A pity as it used to be such a good store. Maybe they should give up and just stick to food.

GrannyO Wed 13-Nov-19 13:03:17

This is why M&S is on its way out.

GeorgyGirl Wed 13-Nov-19 12:53:34

So very disappointed in M & S clothes, for years now they have been trying to appeal to younger people, instead of staying with their core customers: more mature people, especially in an ageing population, we are just being ignored. The quality, styles and sizes are not what they used to be.

Lancslass1 Wed 13-Nov-19 12:37:02

I was in the Marble Arch flagship store last week.
I would not have given houseroom to any of the clothes I saw.
Years ago when my mother was in her eighties she would not buy clothes from M and S because ,she said ,they were for old ladies.
Do old ladies really want acrylic and other man made fibres?
It is no use writing “cotton rich” when there is a very small percentage of cotton in the garment.

kaycee Wed 13-Nov-19 12:13:35

Just a thought - when did Twiggy stop designing for them?