quizqueen
I wouldn't pay £50 for a jumper!
The amount that someone can or will pay for an item of clothing is obviously determined by their income, and I don't want to be insensitive at all; but it would be difficult to buy decent quality yarn to knit one yourself for much less.
I think that there will be (should be?) a move away from cheap, fast fashion towards buying better quality, ethically sourced products that we keep for a lot longer. A well-made jumper made from good quality yarn will last for ages if washed carefully, whereas a cheap one will lose its shape much quicker and need to be replaced.
If the retail market shrinks long-term because of Covid, and if our ability to trade with other nations becomes more problematic after Brexit, we are going to have to adjust to paying a lot more for clothing, and maybe save up for things that we once would have bought without a second thought. I don't think that this is a bad thing, given the damage to the environment caused by plastics, which make up a high percentage of the acrylic fibres in cheap knitwear.